Job Description
Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a Digital Marketing Specialist to manage and optimize campaigns across Google Ads, SEO, and social media channels.
This is a hands-on execution role focused on driving traffic, engagement, lead generation, and campaign performance across paid and organic channels.
You’ll work directly on:
• Google Ads campaigns
• SEO optimization
• Social media engagement and growth
• Performance tracking and reporting
If you enjoy optimizing campaigns, improving ROAS, testing creatives, analyzing dashboards, and scaling marketing performance — this role is built for you.
What You’ll Do
Google Ads & Paid Search (Primary Focus)
• Manage and optimize Google Ads campaigns across Search, Display, and Remarketing
• Conduct keyword research and campaign structuring
• Write and test high-converting ad copy
• Optimize CPC, CTR, conversions, CPA, and ROAS
• Manage budgets, bidding strategies, and audience targeting
• Identify and execute campaign performance improvements
Social Media Management & Engagement
• Manage engagement across Instagram, Facebook, and LinkedIn
• Respond to comments, DMs, and audience interactions
• Support content scheduling, captions, and post optimization
• Monitor engagement metrics and audience growth
SEO & Organic Growth
• Conduct keyword research using SEMrush or similar SEO tools
• Optimize metadata, content, headings, and internal linking
• Support technical SEO improvements and on-page optimization
• Track rankings, organic traffic, and SEO performance
• Identify content opportunities and keyword gaps
Reporting & Analytics
• Track campaign performance across paid, social, and organic channels
• Analyze performance data using Google Analytics 4
• Prepare reports with insights, recommendations, and optimization plans
• Maintain organized documentation of campaign updates and performance changes
Requirements
• 3+ years of hands-on experience managing Google Ads campaigns
• 3+ years of social media management and engagement experience
• Proven SEO experience using SEMrush, Ahrefs, or similar tools
• Strong understanding of PPC metrics including CPC, CTR, CPA, conversions, and ROAS
• Experience with Google Analytics 4
• Strong written communication and copywriting skills
• Ability to work independently in a remote environment
Nice to Have
• Experience managing multiple client accounts
• Background in SaaS, e-commerce, or B2B marketing
• Experience with A/B testing and conversion optimization
• Familiarity with content marketing workflows and marketing automation tools
What a Typical Day Looks Like
• Review campaign dashboards and marketing metrics
• Optimize Google Ads campaigns and ad creatives
• Respond to social media engagement and monitor audience activity
• Update SEO content and keyword strategies
• Analyze campaign performance and identify opportunities for improvement
• Prepare reports and recommendations for ongoing optimization
In short: you’ll continuously improve traffic, engagement, conversions, and marketing performance across multiple digital channels.
Key Metrics (KPIs)
• Improved Google Ads performance (CTR, CPC, CPA, ROAS)
• Growth in social engagement and audience activity
• Increased organic traffic and keyword rankings
• Accurate and actionable performance reporting
• Consistent campaign optimization and improvement
Why Join?
• Full ownership across paid ads, SEO, and social channels
• Hands-on execution role with measurable impact
• Opportunity to work across multiple growth channels
• Performance-focused environment with room for advancement
• Growth opportunities into Performance Marketing Manager or Growth Lead roles
Interview Process
• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding
