Ecommerce Growth Manager

Job Description

Ecommerce Growth Manager (Shopify, Meta Ads, Google Ads, CRO & Klaviyo) – Remote | AEST Hours

Position Type: Full-Time, Remote

Working Hours: AEST Business Hours

About the Role

At Pavago, one of our clients is hiring an Ecommerce Growth Manager to own and optimize the complete digital growth engine for a fast-growing ecommerce brand.

This is not a creative production role. A dedicated creative team handles ad design, imagery, email creative, and copywriting. Your responsibility is to take those assets and make them perform.

You’ll own growth across:

• Meta Ads
• Google Ads
• Shopify
• Conversion Rate Optimization (CRO)
• Klaviyo & retention
• Technical SEO
• Analytics & reporting

We’re looking for a growth operator who understands that ecommerce performance doesn’t stop at generating traffic. You’ll connect acquisition → conversion → retention and continuously identify opportunities to increase revenue, ROAS, conversion rate, AOV, and customer lifetime value.

You’ll work directly with the Directors and have significant ownership over digital growth strategy and execution.

What You’ll Own

Paid Media Management – Meta & Google Ads

Own paid acquisition across Meta Ads and Google Ads end-to-end.

• Build and optimize campaign structures, budgets, bidding strategies, and testing frameworks

• Manage Meta campaigns across:

  • Prospecting
  • Retargeting
  • Catalog sales
  • Custom audiences
  • Lookalike audiences

• Manage Google campaigns across:

  • Search
  • Shopping
  • Performance Max

• Upload and manage creative assets supplied by the internal creative team

• Develop audience segmentation, exclusions, and retargeting strategies

• Monitor campaign performance and proactively improve ROAS and CPA

• Manage budget allocation and scaling decisions across channels

• Identify underperforming campaigns and troubleshoot performance issues

• Implement, audit, and troubleshoot:

  • Meta Pixel
  • Conversion APIs
  • Conversion tracking
  • Event tracking

Shopify & Conversion Rate Optimization (CRO)

Own ongoing optimization of the Shopify storefront and customer journey.

• Improve:

  • Landing pages
  • Product pages
  • Collection pages
  • Navigation
  • Checkout flows
  • Mobile experiences

• Analyze funnel performance to identify conversion bottlenecks

• Use customer behavior and analytics data to uncover friction points

• Implement straightforward theme-level Shopify improvements

• Work with developers on more advanced Shopify functionality and enhancements

• Develop and execute CRO initiatives

• Improve:

  • Conversion rate
  • Average Order Value (AOV)
  • Customer experience

• Present data-backed growth recommendations to leadership before implementation

Retention Marketing & Klaviyo

Own the performance and optimization of ecommerce retention programs.

• Manage customer segmentation and lifecycle marketing in Klaviyo

• Build, configure, and optimize automated flows including:

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Win-back

• Upload and configure email creative provided by the creative team

• Improve:

  • Deliverability
  • Engagement
  • Click-through rates
  • Email-attributed revenue

• Identify opportunities to increase repeat purchases and customer retention

• Use customer behavior and purchase data to improve segmentation and lifecycle strategy

Technical SEO & Organic Performance

• Conduct technical SEO audits

• Identify and resolve:

  • Indexing issues
  • Crawl issues
  • Site health problems

• Manage and optimize:

  • Schema markup
  • Structured data
  • Metadata
  • Site architecture
  • Internal linking
  • Content structure

• Monitor organic performance through Google Search Console, GA4, and analytics platforms

• Identify opportunities to improve organic visibility and search traffic

• Collaborate with development and content resources where necessary

Analytics, Attribution & Reporting

Monitor performance across the entire ecommerce funnel.

• Analyze:

  • Customer acquisition
  • Conversion
  • Retention
  • Paid media
  • Email
  • Organic search

• Track core ecommerce metrics including:

  • ROAS
  • MER
  • CPA
  • CAC
  • AOV
  • LTV
  • Conversion Rate
  • Retention Rate

• Use GA4, Shopify Analytics, and behavioral analytics tools to identify growth opportunities

• Troubleshoot tracking and attribution issues

• Deliver comprehensive monthly performance reports

• Translate data into clear recommendations and execution plans

• Identify growth opportunities based on evidence rather than assumptions

What Makes You a Strong Fit

You:

• Understand the entire ecommerce funnel, not just individual marketing channels
• Think like a growth operator rather than a channel specialist
• Can connect acquisition, conversion, retention, and customer lifetime value
• Are highly analytical and enjoy solving performance problems through data
• Can identify and execute opportunities without constant direction
• Are equally comfortable working inside Meta Ads, Google Ads, Shopify, Klaviyo, and analytics platforms
• Understand how website experience affects paid media profitability
• Focus on measurable business outcomes rather than marketing activity
• Can clearly communicate growth opportunities and recommendations to leadership

Required Experience & Skills

Must-Have

• 3+ years of hands-on ecommerce or DTC growth experience

• Strong experience managing Meta Ads for ecommerce, including:

  • Catalog sales
  • Prospecting
  • Retargeting
  • Audience building
  • Performance optimization

• Strong experience managing Google Ads, including:

  • Search
  • Shopping
  • Performance Max
  • Conversion tracking

• Proven experience owning the complete ecommerce funnel from acquisition through conversion and retention

• Strong hands-on Shopify experience

• Deep understanding of ecommerce customer journeys and conversion funnels

• Demonstrated success improving conversion rates through CRO

• Strong understanding of:

  • ROAS
  • MER
  • CPA
  • CAC
  • AOV
  • LTV
  • Conversion Rate
  • Customer Retention

• Hands-on Klaviyo experience, including:

  • Segmentation
  • Automation flows
  • Lifecycle marketing
  • Abandoned cart programs
  • Retention campaigns

• Strong technical SEO knowledge

• Understanding of indexing, schema markup, site architecture, and organic search optimization

• Experience using GA4 and ecommerce analytics platforms

• Comfortable making theme-level Shopify changes

• Experience collaborating with developers on advanced implementations

• Excellent written and verbal English communication

• Ability to work independently and make strategic recommendations based on performance data

Nice to Have

• Shopify Liquid experience

• HTML, CSS, or JavaScript knowledge

• Google Tag Manager experience

• Strong ecommerce UX and web design sensibility

• Experience with:

  • Hotjar
  • Microsoft Clarity
  • Similar behavioral analytics platforms

• Experience with A/B testing and experimentation

• Understanding of AI search optimization and LLM-driven discovery

• Experience with DTC ecommerce brands

• Background in:

  • Lifestyle
  • Sports
  • Fashion
  • Consumer products

What a Typical Day Looks Like

You may spend your day:

• Reviewing Meta and Google Ads performance
• Optimizing campaign structures, budgets, and audiences
• Analyzing Shopify conversion data
• Identifying website and checkout friction
• Implementing Shopify improvements
• Reviewing CRO opportunities
• Refining Klaviyo flows and segmentation
• Troubleshooting pixels, events, and attribution
• Monitoring technical SEO and organic performance
• Collaborating with developers on website improvements
• Reviewing customer acquisition and retention data
• Presenting growth recommendations to leadership

In short: You take ownership of the digital growth engine and continuously improve how customers are acquired, converted, and retained.

Key Metrics for Success

• Ecommerce revenue growth
• Improvement in ROAS
• Reduction in CPA and CAC
• Website conversion rate growth
• Increase in Average Order Value (AOV)
• Customer retention and repeat purchase growth
• Customer Lifetime Value (LTV)
• Email marketing and Klaviyo performance
• Email-attributed revenue
• Organic search visibility and traffic
• Accurate tracking and attribution
• Quality and accuracy of monthly performance reporting

Why This Role Stands Out

• Full ownership across the ecommerce growth funnel

• Focus on performance and optimization — not creative production

• Direct collaboration with company Directors

• Significant autonomy over growth initiatives

• Hands-on ownership across Meta, Google, Shopify, Klaviyo, CRO, and SEO

• Opportunity to influence revenue across acquisition, conversion, and retention

• Data-driven environment with measurable impact

• Fully remote role

• Growth opportunities into:

  • Senior Ecommerce Growth Manager
  • Head of Ecommerce
  • Head of Growth
  • Director of Ecommerce

Interview Process

1. Initial Phone Screening
2. Spark Hire Intro Video
3. Recruiter Interview
4. Client Interview
5. Final Decision & Offer

Apply Now

If you have strong hands-on experience across Meta Ads, Google Ads, Shopify, CRO, Klaviyo, technical SEO, and ecommerce analytics — and know how to connect these channels into one cohesive growth engine — we’d love to hear from you.

This role is built for someone who thinks beyond individual channels and knows how to improve the complete ecommerce equation:

Acquisition → Conversion → AOV → Retention → LTV → Revenue

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