Job Description
Inbound Marketer (SEO, Content Marketing & Demand Generation) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring an Inbound Marketer to build and scale inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and multi-channel distribution.
This role goes beyond basic SEO.
You’ll combine:
- Content marketing
- SEO
- Demand generation
- Lead magnets
- Conversion optimization
- Content distribution
To drive:
- Organic traffic
- Brand authority
- Qualified leads
- Inbound pipeline growth
We’re looking for someone who understands that inbound marketing is about creating valuable, thought-provoking content and distributing it strategically across the right channels to generate measurable business outcomes.
If you understand how SEO, content, AI search, and conversion work together in a full inbound funnel — this role is built for you.
What You’ll Own
Content Marketing & SEO Content Creation
Create high-quality, value-driven content that educates, challenges, and builds authority
Write SEO-optimized:
- Blogs
- Website pages
- Landing pages
- Lead magnets
- Inbound marketing assets
Create content aligned with:
- Search intent
- Funnel stage
- User pain points
Optimize content for:
- Google search
- AI search
- Featured snippets
- LLM-driven discovery platforms
Inbound Marketing & Demand Generation
Execute inbound campaigns across:
- SEO
- Content marketing
- Social media distribution
- Website conversion funnels
- Lead generation assets
Support inbound growth through:
- Guides
- Playbooks
- Checklists
- Resource downloads
- Conversion-focused campaigns
Understand how traffic, engagement, and conversion connect across the full inbound funnel
Lead Magnets & Conversion Optimization
Build lead magnets that solve real customer problems
Write:
- CTA copy
- Gated content copy
- Landing page copy
- Thank-you page messaging
- Follow-up sequences
Collaborate with marketing and design teams to improve:
- Conversion rates
- Engagement
- Lead quality
Research, Strategy & Content Planning
Conduct deep research on:
- Industries
- Competitors
- Audience pain points
- Search behavior
Identify:
- Content gaps
- SEO opportunities
- Inbound funnel weaknesses
Translate research into:
- Strong content angles
- SEO strategies
- Inbound campaigns
Stay updated on:
- SEO trends
- AI search evolution
- Content distribution strategies
- Inbound marketing best practices
Analytics & Performance Optimization
Monitor and improve performance using:
- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- SEMrush
- Ahrefs
- AI optimization tools
Analyze:
- Organic traffic
- Rankings
- Engagement
- Conversion rates
- Lead generation performance
Optimize content and campaigns based on measurable outcomes
What Success Looks Like
- Content consistently drives qualified inbound traffic
- Organic rankings and visibility improve over time
- Lead magnets generate measurable conversions
- Content performs across both traditional search and AI-driven discovery
- Landing pages convert traffic into qualified leads
- Inbound campaigns generate real business impact — not just traffic
What Makes You a Strong Fit
- You think beyond basic SEO and understand full-funnel inbound marketing
- You create content with substance, not fluff
- You combine creativity with data-driven decision-making
- You understand how modern search behavior is changing because of AI
- You are proactive, execution-focused, and comfortable owning outcomes
- You enjoy turning research and insights into scalable inbound growth
Requirements (Must-Have)
Experience
Proven experience as:
- Inbound Marketer
- Content Marketer
- SEO Content Strategist
- Content Writer
- Demand Generation Marketer
Core Skills
Strong understanding of:
- SEO
- Search intent
- Inbound marketing funnels
- Organic growth strategies
Experience using:
- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- SEMrush
- Ahrefs
Excellent written English with strong:
- Storytelling
- Persuasion
- Conversion-focused writing skills
Ability to create:
- SEO content
- Landing pages
- Lead magnets
- Conversion-focused inbound assets
Understanding of:
- AI search
- LLM-driven discovery
- Featured snippets
- AI-generated summaries
Portfolio
Portfolio demonstrating:
- SEO content
- Inbound campaigns
- Organic growth results
- Conversion-focused writing
Nice to Have
Agency experience
Experience building and scaling lead magnets
Familiarity with:
- Social media distribution
- Multi-channel inbound campaigns
- B2B marketing environments
Experience creating content for:
- SaaS
- Professional services
- High-growth companies
What a Typical Day Looks Like
- Write and optimize inbound content across multiple formats
- Research keywords, topics, and inbound opportunities
- Build or improve lead magnets and landing pages
- Analyze performance data and improve content strategy
- Collaborate with SEO and marketing teams on campaigns
- Optimize existing content for rankings and conversions
- Test new inbound content ideas and distribution strategies
In short: you drive inbound growth through high-quality content, SEO, distribution, and conversion-focused marketing systems.
Key Metrics (KPIs)
- Growth in organic traffic and inbound leads
- Improved keyword rankings and search visibility
- Landing page conversion rates
- Lead magnet downloads and conversions
- Engagement and performance across inbound campaigns
- ROI and contribution to pipeline growth
Why This Role Stands Out
True ownership over inbound growth initiatives
Opportunity to work across:
- SEO
- Content
- Conversion optimization
- AI search strategy
High-impact role tied directly to growth and lead generation
Exposure to modern inbound and AI-driven marketing strategies
Growth path into:
- Senior Inbound Marketer
- Content Lead
- SEO Strategist
- Growth Marketing Lead
Interview Process
- Initial Screening Call
- Practical Inbound Marketing Assessment
- Final Interview
Apply Now
If you:
- Understand inbound marketing beyond basic SEO
- Know how to create content that drives real business outcomes
- Enjoy combining strategy, writing, SEO, and conversion thinking
- Stay curious about how AI is reshaping search and content discovery
This is a strong opportunity to own and scale inbound growth in a modern marketing environment.
