Job Description
Job Title: LinkedIn Ads Specialist
Position Type: Full-Time – Remote
Working Hours: EST Time Zone
About the Role
Pavago is hiring for one of its clients and is seeking an experienced LinkedIn Ads Specialist to manage high-performing advertising campaigns across a portfolio of 10–15 clients. This role is ideal for someone who is analytical, results-driven, and skilled at leveraging LinkedIn’s advertising ecosystem to generate measurable outcomes. You will be responsible for building, optimizing, and reporting on LinkedIn ads while ensuring each client’s goals and KPIs are met.
Responsibilities
Campaign Strategy & Execution
- Design, implement, and optimize LinkedIn Ads campaigns for multiple clients.
- Conduct market research and audience analysis to develop effective advertising strategies.
- Test creatives, audiences, and formats to continuously improve performance.
Performance Monitoring & Optimization
- Monitor daily campaign performance and adjust strategies to improve ROI.
- Analyze campaign data to identify trends, insights, and opportunities.
- Prepare weekly and monthly performance reports supported by clear recommendations.
Client Collaboration & Communication
- Work closely with clients to understand objectives, budgets, and expectations.
- Provide strategic guidance and insights to maximize campaign effectiveness.
- Communicate results and next steps in a clear, professional manner.
Industry Knowledge & Improvement
- Stay informed about LinkedIn advertising tools, updates, and best practices.
- Suggest new ideas, tactics, and innovations to enhance results.
What Makes You a Perfect Fit
You excel in managing multiple advertising accounts while maintaining exceptional quality and attention to detail. You make decisions based on data, not guesswork, and you’re proactive in finding solutions before problems arise. You communicate clearly, collaborate effectively with clients, and approach every campaign with ownership, curiosity, and continuous improvement in mind.
Required Experience & Skills
- Proven experience managing and optimizing LinkedIn Ads campaigns.
- Strong analytical skills with the ability to interpret data and create actionable insights.
- Experience managing multiple clients or accounts simultaneously.
- Proficiency with LinkedIn Campaign Manager and other relevant tools.
- Excellent communication and presentation skills.
- Strong organizational skills and attention to detail.
Ideal Experience & Skills
- 2+ years of experience in digital advertising, specifically LinkedIn Ads.
- Familiarity with other digital advertising platforms is a plus.
- Previous client-facing experience managing relationships and expectations.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred, not mandatory).
What Does a Typical Day Look Like?
A typical day in this role involves reviewing campaign performance across multiple client accounts, making data-driven adjustments to targeting, bids, and creatives, conducting audience research to refine strategies, preparing detailed performance reports, and communicating updates and recommendations to clients. You will collaborate with internal teams when needed to ensure alignment on objectives, while also staying up to date with new LinkedIn advertising features, tools, and best practices to continuously enhance campaign performance.
Key Metrics for Success (KPIs)
- Lead generation volume and quality
- Cost per lead (CPL) and return on ad spend (ROAS)
- Campaign optimization and performance improvement over time
- Client satisfaction and retention
- On-time delivery of reports and campaign updates
Interview Process
- Initial Screening – A brief call to understand your experience and skill set.
- Technical Interview – Discussion about your LinkedIn Ads knowledge, past performance, and strategic thinking.
- Practical Task – A short campaign scenario to assess analytical and optimization skills.
- Final Interview – Meeting with leadership or the client for final evaluation.
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