Marketing Account Manager

Job Description

Job Title: Marketing Account Manager

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

We are looking for a Marketing Account Manager to manage client relationships and oversee the execution of marketing initiatives for a portfolio of high-level clients.

In this role, you will act as the primary point of contact for clients, ensuring clear communication, organized workflows, and successful execution of marketing campaigns. You will work closely with leadership while coordinating tasks across different marketing activities including email marketing, website updates, SEO support, and performance reporting.

The ideal candidate is organized, proactive, and comfortable communicating with executive-level clients, with strong attention to detail and experience managing marketing projects from start to finish.

Responsibilities

Client Relationship Management

• Serve as the main point of contact for client accounts.
• Manage communication across multiple channels including email, Slack, WhatsApp, and video calls.
• Lead regular client meetings to discuss progress, gather feedback, and align on priorities.
• Maintain strong relationships with clients and ensure they feel informed and supported.

Marketing Campaign Execution

• Build and manage email marketing campaigns using Mailchimp.
• Write and edit email copy, manage audience lists, and schedule campaigns.
• Monitor campaign performance and report results to clients.

Website & Content Management

• Make updates and manage content on WordPress or other CMS platforms.
• Ensure websites remain updated, accurate, and aligned with marketing initiatives.

SEO Support

• Conduct basic SEO research and audits using tools such as Ahrefs or Semrush.
• Support keyword research and track performance improvements.

Reporting & Performance Tracking

• Analyze campaign performance using Google Analytics (GA4).
• Translate marketing data into clear reports and insights for clients.

Workflow & Project Coordination

• Work closely with leadership to understand client expectations and priorities.
• Convert client feedback into clear action steps and track progress.
• Ensure all accounts remain organized and tasks are completed on time.

AI & Productivity Tools

• Use AI tools such as ChatGPT or Claude to support research, content creation, and workflow efficiency.

Required Experience & Skills

• 3+ years of experience in marketing account management or client-facing marketing roles.
• Experience working in a marketing agency or client-service environment.
• Strong written and verbal English communication skills.
• Experience managing marketing tools such as Mailchimp, WordPress, Ahrefs or Semrush, and Google Analytics (GA4).
• Strong attention to detail, organization, and ability to manage multiple projects.
• Experience working with executive-level or high-profile clients is preferred.
• Comfortable using collaboration tools such as Google Workspace, Slack, and messaging platforms.

Nice to Have

• Experience with marketing platforms such as HubSpot or Klaviyo.
• Basic design skills using tools such as Canva or Adobe Express.
• Familiarity with paid advertising platforms such as Google Ads or Meta Ads.

What Makes You a Great Fit

• Strong relationship-building and communication skills.
• Highly organized with strong attention to detail.
• Comfortable working independently in a remote environment.
• Proactive and solution-oriented when solving problems.
• Able to manage multiple clients and projects simultaneously.

What a Typical Day Looks Like

In this role, your day may include:

• Communicating with clients and responding to requests.
• Hosting or preparing for client meetings.
• Managing email marketing campaigns.
• Updating website content on WordPress.
• Reviewing SEO performance and conducting research.
• Preparing campaign reports using analytics data.
• Coordinating tasks and ensuring client deliverables are completed on time.

Key Metrics for Success (KPIs)

• Client satisfaction and relationship quality.
• Timely completion of marketing tasks and campaigns.
• Email campaign performance and engagement rates.
• Accuracy and organization of account management processes.
• Quality of reporting and insights provided to clients.

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Client Interview
• Offer & Onboarding

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