Job Description
Marketing Automation Specialist (GoHighLevel, ManyChat, Funnels & AI Content) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)
About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to drive inbound lead generation through content, funnels, automation systems, and AI-powered workflows.
This is a hands-on execution role focused on:
- content repurposing
- lead generation funnels
- marketing automation
- AI-powered workflows
- Instagram & DM automation
- conversion optimization
You’ll be responsible for turning content into leads, building automation systems that nurture prospects, and continuously improving funnel performance and operational efficiency.
If you enjoy combining:
- content
- automation
- AI tools
- funnels
- lead systems
into scalable marketing workflows — this role is built for you.
What You’ll Own
AI Content Engine & Repurposing
Turn one piece of raw content into 10+ marketing assets using AI tools
Batch-create 7 days of content across:
- Short-form content platforms
Use AI tools such as:
- ChatGPT
- HeyGen
- AI writing and editing tools
Ensure content supports lead generation and funnel performance — not just engagement
Maintain consistency in messaging, branding, and publishing workflows
Marketing Automation & Lead Systems
Build and manage:
- lead capture systems
- CRM pipelines
- automation workflows
Create and optimize:
- email follow-ups
- SMS nurturing sequences
- AI-driven chat flows
Build automation systems inside:
- GoHighLevel
Ensure structured tracking and zero lead leakage across funnels and campaigns
Funnel Building & Conversion Optimization
Build high-converting:
- landing pages
- lead funnels
- booking flows
Connect funnels directly to scheduling and CRM systems
Continuously optimize:
- messaging
- structure
- user flow
- conversion performance
Run ongoing testing and funnel improvements
Instagram & ManyChat Automation
Build and manage Instagram DM automation systems using:
- ManyChat
Set up:
- keyword triggers
- automated responses
- lead capture flows
Convert engagement into qualified leads through structured automation systems
Video Content Creation
Create short-form video content including:
- Reels
- Shorts
- clipped content
Repurpose long-form content into engaging short-form formats
Support basic editing using tools such as:
- CapCut
- Descript
- similar editing platforms
System Optimization & Efficiency
Identify repetitive manual workflows and automate them
Improve systems to increase output while reducing manual effort
Run weekly optimizations across:
- funnels
- automations
- content systems
- lead workflows
Paid Ads Support
Launch and manage basic:
- Facebook lead generation campaigns
- Instagram lead campaigns
Support scaling paid acquisition once organic systems are optimized
What Makes You a Strong Fit
You think in systems, funnels, and automation
You’re execution-focused and move quickly
You understand how content drives lead generation
You enjoy improving workflows and removing manual work
You balance:
- creativity
- performance
- operational efficiency
You are highly organized and process-driven
Requirements (Must-Have)
Experience
Proven hands-on experience with:
- GoHighLevel
- funnel building
- CRM workflows
- automation systems
Strong ManyChat experience:
- Instagram automation
- DM workflows
- lead capture systems
Technical & Marketing Skills
Daily use of AI tools such as:
- ChatGPT
- HeyGen
Experience building and managing:
- lead generation funnels
- nurture systems
- booking workflows
Ability to efficiently batch and schedule multi-platform content
Experience creating or repurposing short-form video content
Familiarity with automation tools such as:
- Zapier
- Make
- n8n
Nice to Have
Experience supporting founders, coaches, or online businesses
Familiarity with:
- paid social campaigns
- lead generation marketing
- conversion optimization
Experience scaling inbound lead systems
Understanding of AI workflow optimization and prompt engineering
Tools & Platforms
- GoHighLevel (GHL)
- ManyChat
- ChatGPT
- HeyGen
- Zapier / Make / n8n
- CapCut / Descript
- Facebook & Instagram Ads
- CRM & funnel platforms
What a Typical Day Looks Like
- Build and optimize lead funnels and automation workflows
- Repurpose content into multi-platform assets
- Create and schedule short-form content
- Improve ManyChat and Instagram DM automations
- Launch and monitor lead generation campaigns
- Optimize funnel conversions and automation performance
- Review lead flow, engagement, and campaign performance
In short:
You turn content, automation, and AI tools into scalable lead-generation systems that drive measurable business growth.
Key Metrics for Success (KPIs)
- Number of qualified leads generated
- Funnel conversion rates
- Booking and opt-in conversion improvements
- Reduction in manual workflows
- Automation reliability and lead tracking accuracy
- Content output consistency and engagement
- Speed and quality of campaign execution
Why This Role Stands Out
High ownership across content, funnels, and automation
Work directly with AI-powered marketing systems
Opportunity to build scalable lead-generation infrastructure
Exposure to:
- automation
- AI workflows
- CRM systems
- content repurposing
- conversion optimization
Growth opportunities into:
- Marketing Operations Lead
- Growth Marketing
- Automation Strategy
- Funnel & CRM Management
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- enjoy building funnels and automation systems
- know how to turn content into leads
- love AI-powered workflows and operational efficiency
- thrive in execution-focused marketing environments
this is a strong opportunity to step into a high-impact marketing automation and lead generation role.
