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Marketing Operations Specialist

Job Description

πŸš€ GoHighLevel Marketing Operations Specialist (GoHighLevel, CRM, Email Marketing & Social Media) – Remote

Full-Time | Remote | U.S. Business Hours (PST Preferred)

πŸ’Ό About the Role

We’re hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, CRM workflows, content coordination, and operational support for a fast-growing business.

This is not a strategy-only role.

You’ll play a hands-on role managing:

βœ… GoHighLevel workflows and automations

βœ… social media execution

βœ… CRM and lead management

βœ… content coordination

βœ… email marketing campaigns

βœ… operational workflows and follow-through

If you thrive in:

  • fast-moving environments
  • structured operational systems
  • marketing execution
  • CRM management
  • content coordination

this role is a strong fit.

πŸ”₯ What You’ll Own

Executive & Operational Coordination

  • Manage:

    • scheduling
    • calendar coordination
    • operational workflows
  • Maintain structured:

    • task tracking
    • project workflows
    • documentation systems
  • Support leadership with day-to-day execution and coordination

  • Identify workflow gaps and improve operational efficiency

  • Maintain organized files, records, and communication systems

Marketing Execution & Social Media

  • Create, schedule, and publish content across:

    • LinkedIn
    • Facebook
    • Instagram
    • online communities
  • Manage:

    • comments
    • direct messages
    • community engagement
  • Track engagement metrics and maintain reporting dashboards

  • Support ad campaign setup and marketing promotions

  • Ensure consistent brand presence across channels

GoHighLevel CRM & Email Marketing

  • Build and manage workflows inside GoHighLevel (GHL)

  • Create and maintain:

    • automations
    • nurture sequences
    • email campaigns
    • follow-up workflows
  • Maintain clean CRM records and organized pipeline tracking

  • Ensure lead and customer communication happens on time

  • Support outreach campaigns and funnel execution

Content Creation & Program Support

  • Edit and produce:

    • short-form videos
    • marketing clips
    • social content
  • Use tools such as:

    • Canva
    • Veed
    • OpusClips
    • similar editing platforms
  • Organize and format:

    • guides
    • scripts
    • workbooks
    • program materials
  • Maintain branding consistency across all assets

Program & Membership Operations

  • Organize and maintain digital program materials
  • Track member progress and communication workflows
  • Support onboarding and participant coordination
  • Troubleshoot minor platform and workflow issues
  • Ensure smooth operational execution for memberships and programs

Research, Lead Generation & Digital Support

  • Research Ideal Client Profiles (ICPs)

  • Build prospect lists and outreach databases

  • Support lead generation campaigns and outreach workflows

  • Assist with:

    • website updates
    • account setup
    • reporting
    • operational research
  • Compile reports and insights for leadership decision-making

Communication & Administrative Coordination

  • Maintain professional written communication with:

    • leads
    • clients
    • participants
    • internal teams
  • Manage inbox priorities and follow-up communication

  • Ensure shared documentation and workflows remain organized

  • Support operational reliability across the business

πŸ’» Requirements

Core Requirements

  • Experience in:

    • executive assistance
    • marketing coordination
    • operations support
    • virtual assistance
    • marketing operations
  • Hands-on experience with:

    • GoHighLevel (GHL)
    • CRM systems
    • marketing automations
  • Strong proficiency with:

    • Google Workspace
    • Google Sheets
    • Google Calendar
    • Google Drive
  • Experience with:

    • LinkedIn
    • Facebook
    • Instagram
    • Canva
    • Veed
    • OpusClips
    • short-form content tools
  • Strong written English communication skills

  • Highly organized with strong multitasking ability

  • Ability to work independently with minimal supervision

  • Comfortable working remote during PST hours

⭐ Nice to Have

  • Experience supporting:

    • founders
    • coaches
    • entrepreneurial businesses
  • Experience with:

    • community management
    • membership programs
    • marketing automation workflows
    • funnels
    • lead nurturing systems
  • Familiarity with:

    • Slack
    • ClickUp
    • Notion
    • Airtable
    • HubSpot

🧠 What Makes You a Strong Fit

  • You are highly execution-oriented and reliable

  • You naturally create structure and organization

  • You communicate clearly and professionally

  • You proactively solve operational issues

  • You are detail-oriented and process-driven

  • You enjoy balancing:

    • marketing
    • operations
    • coordination
    • content management
  • You thrive in startup-style environments where priorities move quickly

πŸ“… What a Typical Day Looks Like

  • Schedule and publish social media content
  • Manage GoHighLevel workflows and email campaigns
  • Respond to DMs and participant inquiries
  • Coordinate operational and administrative tasks
  • Update CRM pipelines and contact records
  • Edit short-form marketing content
  • Support onboarding and membership communication
  • Conduct lead research and organize outreach data

In short:

You help keep marketing systems, CRM workflows, communication, and operational execution running smoothly every day.

πŸ“Š What Success Looks Like

  • Consistent and timely content publishing
  • Clean and organized CRM workflows
  • Strong engagement and responsive communication
  • Zero missed follow-ups or workflow gaps
  • Well-maintained digital assets and program materials
  • Reliable, high-quality operational execution

🌟 Why This Role Stands Out

  • Work directly with leadership in a high-impact operational role

  • Strong exposure to:

    • marketing systems
    • automation
    • CRM workflows
    • operational coordination
  • Opportunity to grow into:

    • Marketing Operations
    • CRM Management
    • Operations Leadership
    • Marketing Coordination
  • Fast-paced remote environment with strong ownership

  • Exposure to modern marketing and automation systems

πŸ§ͺ Interview Process

  • Initial Screening Call
  • Marketing & Operations Interview
  • Practical Task (workflow or content exercise)
  • Final Interview
  • Offer & Onboarding

πŸ‘‰ Apply Now

If you:

  • love organization and operational execution
  • enjoy managing marketing systems and workflows
  • are experienced with GoHighLevel and CRM automation
  • thrive balancing content, communication, and coordination

this role is a strong fit for you.

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