Job Description
Marketing Operations Specialist
Position Overview
For over 50 years, Minitab has helped organizations solve problems and improve performance through trusted, powerful analytics. As Minitab continues expanding its cloud platform, AI capabilities, and enterprise SaaS solutions, Marketing Operations plays a critical role in enabling scalable, high-quality campaign execution through reliable systems, clean data, and operational rigor.
The Marketing Operations Specialist supports the day-to-day use of Minitab’s marketing technology stack, helping marketing teams execute campaigns efficiently, accurately, and at scale. This role focuses on assisting with campaign builds, maintaining data quality, supporting marketing systems, and contributing to continuous improvement initiatives across Marketing Operations.
This is an ideal opportunity for a recent graduate or early-career professional looking to build hands-on experience in marketing operations, systems, and data within a collaborative, fast-paced SaaS environment.
Responsibilities Summary
Martech Support & Campaign Enablement
- Support marketing teams in using marketing tools (e.g., HubSpot, CRM, website and campaign tools) to execute campaigns effectively.
- Assist with building emails, lists, workflows, landing pages, and forms.
- Help resolve basic campaign or system issues, escalating more complex problems as needed.
- Support the maintenance of internal documentation, FAQs, and “how-to” guides to enable marketer self-service.
Campaign Operations & Execution
- Support campaign setup and execution, ensuring accuracy and consistency.
- Assist with segmentation, list building, and workflow updates.
- Perform QA checks to ensure campaigns are correctly built, tracked, and aligned to standards.
- Coordinate campaign tasks using project management tools (e.g., Asana or similar).
- Assist in preparing and sharing basic campaign performance summaries and data extracts to support marketing teams.
CRM & Data Support
- Assist in maintaining CRM and marketing automation data quality (lists, fields, updates).
- Support lead routing accuracy and basic lifecycle tracking.
- Help identify and resolve data inconsistencies and data flow issues.
- Support compliance requirements (e.g., GDPR) through accurate data handling and consent management.
Process Improvement & Marketing Operations Projects
- Follow established processes, naming conventions, and QA standards.
- Identify opportunities to improve operational efficiency and reduce manual work.
- Support Marketing Operations initiatives and projects focused on improving processes, enhancing system capabilities, and increasing marketing efficiency.
- Contribute to continuous improvement efforts that help scale marketing operations and improve team effectiveness.
Success Measures
- Accurate and timely task review and execution
- Reduction in campaign errors through strong QA practices
- Improved data quality and consistency across systems
- Timely resolution of basic system and campaign issues
- Positive feedback from marketing teams on support and responsiveness
- Contribution to operational improvements and efficiency initiatives
Core Competencies
- Execution & Operational Excellence
- Attention to Detail: completes tasks accurately and consistently with strong focus on quality.
- Technical Aptitude: demonstrates ability to learn and apply marketing systems and tools effectively.
- Process Discipline: follows defined processes, naming conventions, and QA standards.
Martech Support Mindset
- Service Orientation: supports marketing teams with responsiveness, reliability, and a solutions-focused approach.
- Problem-Solving: assists in identifying and resolving campaign or system issues, escalating when appropriate.
- Systems Awareness: builds understanding of how marketing tools connect and support campaign execution.
Collaboration & Communication
- Team Player: works effectively with Marketing, Sales, and Operations teams.
- Clear Communication: asks questions, shares updates, and documents learnings clearly.
Adaptability & Continuous Improvement
- Learns Quickly: rapidly develops knowledge of marketing tools, systems, and processes.
- Continuous Improvement Mindset: contributes to improving processes, supporting new capabilities, and increasing operational efficiency.
Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, Computer Science, Engineering, or related field (or equivalent experience).
- 0 to 2 years of experience (including internships, coursework, or relevant projects).
- Familiarity with CRM or marketing tools (e.g., HubSpot) is a plus.
- Experience with Excel or Google Sheets.
- Strong attention to detail, organization, and willingness to learn.
- Interest in marketing operations, systems, or data-driven marketing.
- Understanding of marketing automation concepts and a strong logical, problem-solving mindset.
Why Join Minitab
Hands-on experience with modern marketing technology and systems.
Clear pathway into Marketing Operations, Analytics, or RevOps career paths.
Opportunity to contribute to impactful projects that improve how marketing operates at scale.
Collaborative, data-driven environment with global impact.
Our Benefits:
HEALTH INSURANCE: Medical, Dental, and Vision Insurance is provided at no cost for full-time employees upon date of hire. Low co-pay pharmacy benefit and affordable family coverage plan is available. Short and Long Term Disability is fully paid by Minitab. Employee Assistance Program (EAP) - Provides guidance for personal issue and information on other Work Life Matters.
LIFE INSURANCE: Group Term Life Insurance is provided at no cost for full-time employees at three times employee base salary. Minitab provides eligible employees the opportunity to purchase Voluntary Life Insurance for themselves and eligible dependents at affordable rates.
RETIREMENT PLANNING: A 401k Retirement Plan with T. Rowe Price is provided with eligible employee contribution immediately. Minitab will match dollar for dollar up to the first 6% of employee’s contribution. Employees are fully vested in the Minitab, LLC 401(k) Retirement Plan upon date of hire.
PAID TIME OFF: Paid holidays, as well as 4 weeks of annual paid time off are provided. The annual paid time off increases one week every five years.
HIGHER AND PROFESSIONAL DEVELOPMENT: The pursuit of ongoing development is important and valued at Minitab. In support of this value, Minitab offers tuition and related expenses assistance for both higher education and other professional development.
FLEXIBLE SPENDING ACCOUNT: Medical and Dependent Care Reimbursement Accounts - Pre-tax Deductions. Parking and Transit - Pre-Tax Deductions.
HYBRID WORK SCHEDULE: We offer a hybrid work model for eligible positions.
PREMIUM BENEFITS: At our State College, PA Headquarters, there is an onsite gym, indoor swimming pool, yoga studio, movie theater, outdoor sand volleyball court, game room, arcade room and even a golf simulator. Personal training and nutrition counseling is available upon request.
This position is ineligible for visa sponsorship.
To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job application remains open until filled.
