Job Description
Job Title: Organic Lead Generation Specialist
Location: Remote
Time Zone: U.S. Business Hours
About the Role
We are hiring an Organic Lead Generation Specialist to build and scale our organic, content-driven B2B lead generation engine.
This role is focused on creating pipeline through organic channels, not traditional cold outreach. You will be responsible for building end-to-end funnels, creating high-performing content, nurturing prospects, and generating qualified conversations.
The sales and closing function will primarily be handled by the founder, while you focus on driving consistent, high-quality inbound and outbound (organic) opportunities. For candidates with closing experience, there may be opportunities to support deal conversion.
Key Responsibilities
1. Funnel Building & Pipeline Creation
- Build and optimize organic marketing funnels to ensure a steady flow of qualified B2B leads
- Identify winning content angles, hooks, and messaging that convert attention into pipeline
- Develop lead magnets, nurture sequences, and conversion paths
2. Content-Led Outbound (Primary Focus)
- Create and manage organic content strategies, especially on LinkedIn and similar platforms
- Write high-converting posts, carousels, and messaging that attract high-ticket prospects
- Continuously test, analyze, and improve content performance
3. Organic Prospecting & Lead Nurturing
- Identify and engage with ideal prospects through organic channels
- Build relationships through thoughtful engagement, follow-ups, and nurturing
- Personalize outreach based on user behavior, content interaction, and intent
4. Conversation Generation
- Initiate and manage meaningful conversations with potential clients
- Qualify leads and move them forward in the pipeline
- Focus on quality of conversations and pipeline contribution, not just activity volume
5. Supporting Sales (Nice-to-Have)
- Collaborate with the founder on converting qualified leads into clients
- Optionally support closing conversations (not a core requirement)
- Provide insights to improve conversion across the funnel
What Makes You a Perfect Fit
- You understand how to turn content into pipeline, not just engagement
- You think in funnels and systems, not isolated campaigns
- You are both creative (content) and analytical (performance-driven)
- You are comfortable owning outcomes, not just tasks
- You thrive in a self-directed, fast-paced environment
Required Experience
- 2+ years of experience in B2B outbound marketing, organic growth, or lead generation
- Strong experience with LinkedIn content and organic prospecting
- Proven ability to generate qualified conversations or pipeline
- Solid understanding of high-ticket B2B sales cycles (2–3 months)
- Excellent copywriting and messaging skills
Ideal Experience
- Experience building personal brand or founder-led content funnels
- Familiarity with tools like Sales Navigator, Apollo, Clay, or similar platforms
- Background in agency, consulting, or service-based businesses
- Exposure to lead magnets, nurture flows, and conversion strategy
- Experience supporting or participating in sales conversations
A Typical Day in This Role
- Creating and publishing high-performing LinkedIn content
- Engaging with prospects and nurturing relationships
- Building and optimizing content funnels and journeys
- Starting and managing conversations with potential clients
- Analyzing results and refining messaging and strategy
Key Performance Indicators (KPIs)
- Number of qualified conversations generated
- Pipeline value generated through organic efforts
- Content performance (engagement → conversations → leads)
- Lead-to-conversation and conversation-to-opportunity conversion rates
- Overall contribution to revenue pipeline growth
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview with Client
- Offer Letter & Onboarding
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