Job Description
Job Title: Paid Ads Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize performance-driven digital advertising campaigns across Google, Meta, LinkedIn, YouTube, and other paid acquisition channels.
This role combines strategic planning with hands-on campaign management and optimization. You will be responsible for the full paid media lifecycle — from audience targeting and campaign setup to creative testing, conversion tracking, optimization, and reporting — ensuring every advertising dollar contributes to measurable business growth and ROI.
The ideal candidate is analytical, data-driven, highly organized, and passionate about scaling campaigns through continuous testing and optimization.
Responsibilities
Paid Media Strategy & Planning
• Develop and execute comprehensive paid advertising strategies aligned with business growth goals
• Manage and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms
• Research audience segments, keywords, competitors, and targeting opportunities
• Forecast budgets, performance expectations, and acquisition goals alongside marketing leadership
• Align paid media initiatives with broader marketing, sales, and brand strategies
Campaign Execution & Optimization
• Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion-focused objectives
• Create, test, and optimize ad copy, creatives, CTAs, and landing page strategies
• Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance
• Monitor and improve key metrics including CTR, CPC, CPA, CPL, conversion rates, and ROAS
• Implement A/B testing and conversion rate optimization strategies to maximize campaign efficiency
• Utilize automation tools and advanced campaign features such as Dynamic Search Ads, Performance Max, and automated bidding strategies
Analytics, Tracking & Reporting
• Set up and manage conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and other tracking systems
• Analyze campaign performance data to identify trends, opportunities, and areas for optimization
• Build weekly and monthly performance reports with actionable insights and strategic recommendations
• Monitor attribution models and customer acquisition performance across channels
• Use data-driven insights to refine audience targeting, creative direction, and channel allocation
Collaboration & Cross-Functional Coordination
• Collaborate closely with content, design, analytics, and marketing teams to ensure cohesive campaigns
• Work with landing page and web teams to improve conversion performance and user experience
• Maintain communication with platform representatives and stay current on advertising platform updates and best practices
• Contribute ideas for scaling paid acquisition and improving overall marketing efficiency
What Makes You a Perfect Fit
• Performance-focused marketer who thrives on measurable business results
• Strong balance between creativity and analytical decision-making
• Passionate about testing, optimization, and campaign experimentation
• Highly organized with the ability to manage multiple campaigns simultaneously
• Strong communicator who can clearly explain campaign performance and recommendations
• Proactive learner who stays ahead of advertising trends, algorithms, and platform changes
Required Experience & Skills
• Proven experience managing paid advertising campaigns across Google Ads and Meta Ads platforms
• Strong understanding of PPC strategy, attribution models, and conversion tracking
• Hands-on experience with Google Analytics, Google Tag Manager, and reporting dashboards
• Ability to analyze performance data and make optimization decisions based on metrics
• Excellent communication, organization, and project management skills
• Experience managing campaign budgets and optimizing ad spend efficiency
Preferred Experience & Skills
• Experience with LinkedIn Ads, TikTok Ads, YouTube Ads, or additional paid acquisition channels
• Familiarity with automation tools, scripts, dynamic targeting, and smart bidding strategies
• Understanding of landing page optimization and funnel conversion strategy
• Experience managing multi-channel paid acquisition campaigns at scale
• Knowledge of remarketing, audience segmentation, and multi-touch attribution models
What Does a Typical Day Look Like?
A Paid Ads Specialist’s day revolves around optimizing campaign performance and scaling acquisition results. You will:
• Review campaign dashboards and adjust bids, budgets, audiences, and placements
• Launch and test new ad creatives, headlines, and messaging variations
• Analyze conversion data and identify optimization opportunities across campaigns
• Collaborate with content and design teams on upcoming campaign assets
• Monitor tracking accuracy and attribution reporting
• Prepare performance reports and present strategic recommendations to leadership
In short: you are responsible for driving scalable, measurable growth through strategic paid advertising and continuous performance optimization.
Key Metrics for Success (KPIs)
• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Click-Through Rate (CTR) and Conversion Rate
• Ad Spend Efficiency and Budget Utilization
• Lead and Revenue Growth from Paid Channels
• Continuous campaign performance improvements over time
Interview Process
• Application Review – Assessment of experience and alignment with role requirements
• Initial Interview – Discussion of background, paid media expertise, and platform knowledge
• Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills
• Final Interview – Discussion with leadership to assess strategic fit and collaboration style
• Offer & Background Verification
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