Paid Ads Specialist

Job Description

Paid Ads Specialist (Google Ads, Meta & LinkedIn | Performance Marketing) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to lead, execute, and optimize high-performing digital advertising campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Additional paid acquisition channels

This is a hands-on, performance-focused role where you’ll own campaigns end-to-end — from targeting and strategy to optimization, reporting, and scaling.

Your focus will be on:

• Lead generation
• Conversion optimization
• ROAS improvement
• Paid acquisition growth
• Campaign performance

This is not a passive coordination role.

You’ll actively manage and optimize campaigns with clear accountability for performance metrics and business outcomes.

If you’re analytical, data-driven, and experienced in scaling PPC and paid social campaigns, this role is a strong fit.

What You’ll Own

Paid Advertising Strategy & Planning

• Develop and execute paid media strategies aligned with business goals

• Manage campaigns across:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Additional acquisition channels

• Conduct:

  • Audience research
  • Keyword analysis
  • Competitor research
  • Targeting strategy development

• Forecast budgets, performance expectations, and scaling opportunities

• Identify growth opportunities across paid channels

Campaign Management & Optimization

• Build, launch, and optimize paid campaigns across search, social, display, and remarketing

• Create and test:

  • Ad creatives
  • Ad copy
  • CTAs
  • Landing page variations

• Monitor and optimize:

  • CTR
  • CPC
  • CPA
  • Conversion rates
  • ROAS

• Run structured A/B testing for:

  • Creatives
  • Audiences
  • Landing pages
  • Messaging

• Utilize automation features such as:

  • Performance Max
  • Dynamic Search Ads
  • Automated bidding strategies

Analytics, Tracking & Reporting

• Track and analyze campaign performance across platforms

• Use:

  • Google Analytics
  • Google Tag Manager
  • Platform reporting dashboards

• Prepare:

  • Weekly reports
  • Monthly performance summaries
  • Optimization recommendations

• Identify trends, risks, and growth opportunities proactively

• Improve attribution visibility and reporting accuracy

Funnel & Conversion Optimization

• Collaborate with design, content, and marketing teams to improve:

  • Landing pages
  • Ad messaging
  • Conversion flows

• Support funnel optimization initiatives

• Improve lead quality and conversion efficiency

• Recommend improvements to targeting and user journeys

Cross-Team Collaboration

• Work closely with:

  • Marketing teams
  • Content teams
  • Design teams
  • Analytics teams

• Ensure paid campaigns align with:

  • Brand messaging
  • Growth goals
  • Revenue objectives

• Stay updated on platform changes, algorithm updates, and new advertising features

What Success Looks Like

• Consistent improvement in:

  • ROAS
  • CPA
  • Conversion rates
  • Lead quality

• Paid campaigns scale efficiently while maintaining profitability

• Reporting remains accurate, actionable, and data-driven

• Budgets are managed effectively with strong performance visibility

• Campaign optimization becomes proactive and continuous

What Makes You a Strong Fit

• Strong analytical and performance-marketing mindset
• Comfortable making decisions based on data and metrics
• Strong understanding of paid acquisition funnels
• Highly organized with strong campaign management discipline
• Proactive in identifying optimization opportunities
• Able to manage multiple campaigns and priorities simultaneously
• Comfortable operating independently in remote environments

Required Experience & Skills

Experience

• Proven experience managing:

  • Google Ads campaigns
  • Meta Ads campaigns
  • Performance marketing campaigns

• Strong PPC and paid social experience focused on:

  • Lead generation
  • Conversion optimization
  • ROI improvement

Technical Skills

• Strong understanding of:

  • Attribution models
  • Conversion tracking
  • Funnel optimization
  • Campaign scaling

• Hands-on experience with:

  • Google Analytics
  • Google Tag Manager
  • Campaign reporting tools

• Strong analytical and reporting skills

Communication & Execution

• Excellent written and verbal English communication skills
• Strong organizational and project management ability
• Comfortable working during U.S. business hours in a remote environment

Preferred Qualifications

• Experience with:

  • LinkedIn Ads
  • YouTube Ads
  • TikTok Ads
  • Remarketing campaigns

• Familiarity with:

  • Automation scripts
  • Dynamic campaign features
  • Landing page optimization
  • Funnel strategy

• Experience managing:

  • Multiple accounts
  • Varied advertising budgets
  • Multi-touch attribution systems

Tools & Platforms

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Paid media reporting platforms

What a Typical Day Looks Like

• Review paid campaign dashboards and performance metrics
• Optimize budgets, bids, audiences, and ad creatives
• Launch and test new campaigns or audience segments
• Analyze conversion data and identify performance trends
• Coordinate with creative and marketing teams on campaign assets
• Prepare reports and optimization recommendations
• Continuously improve campaign efficiency and ROI

In short: You drive measurable business growth through high-performing paid advertising campaigns across multiple digital channels.

Key Metrics for Success (KPIs)

• Improved ROAS and campaign profitability
• Lower CPA and improved conversion efficiency
• Growth in qualified leads and conversions
• Effective budget utilization and scaling
• Accurate reporting and actionable insights
• Consistent optimization and campaign improvement

Why This Role Stands Out

• Direct ownership of paid acquisition performance

• Strong impact on revenue and lead generation

• Opportunity to scale campaigns across multiple platforms

• Data-driven, performance-focused environment

• High autonomy and ownership

• Opportunity to grow into:

  • Performance Marketing Manager
  • Growth Marketing Lead
  • Paid Media Strategist
  • Digital Growth Manager

Interview Process

• Initial Screening Call
• Recruiter Interview
• Practical Assessment / Campaign Review
• Client Interview
• Offer & Onboarding

Apply Now

If you:

• Enjoy scaling and optimizing paid campaigns
• Think in performance metrics and ROI
• Love testing, experimentation, and data-driven marketing
• Want direct ownership of growth and acquisition

this is a strong opportunity to drive measurable impact through paid digital marketing.