Senior Creative Strategist - Paid Social (Meta Ads)

Job Description

Senior Creative Strategist – Paid Social (Meta Ads) | Remote

Position Type: Full-Time, Remote

Working Hours: EST Hours

About the Role

At Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram advertising campaigns.

This is not a traditional media buying role focused only on dashboards and optimization.

Your primary edge should come from your ability to:

• develop winning ad concepts
• create compelling hooks and messaging
• write high-converting creative briefs
• shape storytelling that drives conversions
• scale campaigns through creative iteration

You will own campaigns from:

idea → creative strategy → launch → optimization → scale

If you understand that strong performance marketing starts with creative strategy, this role is built for you.

What You’ll Own

Paid Social Campaign Management

• Own and scale Facebook & Instagram ad campaigns across multiple accounts

• Manage campaign performance from:

  • concepting
  • launch
  • optimization
  • scaling

• Handle monthly ad budgets ranging from:

  • $10K–$250K+

• Maintain accountability for:

  • CPL
  • CPA
  • ROAS
  • conversion performance

Creative Strategy (Primary Focus)

• Develop original:

  • ad angles
  • hooks
  • messaging frameworks
  • campaign narratives

• Write high-converting creative briefs for:

  • designers
  • video editors
  • UGC creators

• Lead UGC strategy, including:

  • scripting
  • storytelling
  • video direction
  • performance-focused concepts

• Contribute directly to ad ideation and creative execution

• Continuously test and iterate new creative concepts

Performance Optimization

• Analyze campaign performance daily

• Identify winning creatives and scale them effectively

• Optimize:

  • audiences
  • offers
  • creatives
  • messaging

• Make data-driven decisions based on campaign insights

Creative + Data Feedback Loop

• Use performance data to refine:

  • messaging
  • hooks
  • storytelling
  • positioning

• Understand why creatives perform — not just what performs

• Improve campaign efficiency through continuous creative testing

Collaboration & Ownership

• Work closely with:

  • designers
  • editors
  • internal marketing teams

• Align campaigns with revenue and growth goals

• Operate independently with strong ownership over outcomes and performance

What Makes You a Strong Fit

• You think creative-first, not dashboard-first

• You understand the relationship between:

  • creative
  • offer
  • conversion

• You know how to create ads that convert — not just launch campaigns

• You are both analytical and creative

• You thrive in fast-paced, performance-driven environments

• You proactively bring fresh ideas and test aggressively

Requirements (Must-Have)

Experience

• 3+ years running Facebook & Instagram ads at a high level

• Proven experience managing:

  • $10,000+/month ad spend
  • preferably significantly larger budgets

• Experience handling multiple accounts simultaneously (5+ preferred)

Creative Strategy Experience

• Strong hands-on involvement in:

  • ad concepting
  • creative strategy
  • messaging development
  • creative brief writing
  • storytelling for paid ads

• Ability to create:

  • high-converting UGC concepts
  • static ad concepts
  • video ad narratives

Technical & Platform Skills

• Strong command of:

  • Meta Ads Manager
  • Facebook Business Suite
  • Meta Pixel
  • conversion tracking
  • campaign optimization

• Strong copywriting ability for:

  • hooks
  • CTAs
  • ad messaging

Important

Candidates who have only managed campaigns operationally without contributing directly to:

• creative strategy
• messaging
• ad concepts
• creative direction

will not be a fit for this role.

What Separates Top Candidates

• Strong portfolio of winning creatives:

  • UGC
  • static ads
  • short-form video ads

• Ability to clearly explain their contribution to creative performance

• Deep understanding of:

  • creative psychology
  • conversion flows
  • offer positioning

• Experience managing:

  • $50K–$250K+ monthly budgets

• Experience with:

  • UGC workflows
  • creator coordination
  • video production processes

• Daily use of AI tools such as:

  • ChatGPT
  • AI-assisted creative workflows

What a Typical Day Looks Like

• Review Meta campaign performance and identify opportunities
• Develop new ad concepts and messaging angles
• Write creative briefs for designers and editors
• Launch and test new creatives
• Analyze CPL, CPA, CTR, and ROAS performance
• Scale winning creatives and pause underperformers
• Collaborate with internal teams on growth initiatives

In short:

You drive paid social growth by combining strong creative strategy with performance-focused execution.

Key Metrics for Success (KPIs)

• CPL, CPA, and ROAS improvements
• Speed and quality of creative testing
• Campaign scalability and performance consistency
• Conversion performance across multiple accounts
• Ability to consistently launch winning creatives
• Revenue growth driven through paid social

Why This Role Stands Out

• Creative-first performance marketing role

• High ownership across strategy and execution

• Direct impact on growth and revenue

• Opportunity to shape messaging and creative direction at scale

• Exposure to:

  • paid social
  • UGC systems
  • performance creative
  • growth marketing

• Growth opportunities into:

  • Creative Director
  • Head of Paid Social
  • Growth Marketing leadership

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you:

• understand how creative drives conversions
• enjoy building winning ad concepts
• thrive in paid social performance environments
• want ownership over both strategy and outcomes

this is a strong opportunity to lead creative-driven growth across high-performing Meta campaigns.