Job Description
Social Media Manager
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Remote (LATAM, Pakistan, Philippines, South Africa Preferred)
About the Role
Our client is seeking a creative, strategic, and data-driven Social Media Manager to lead social media strategy, execution, and performance across multiple digital platforms.
This role combines content strategy, community engagement, campaign execution, and performance analysis to help grow brand visibility, audience engagement, and business impact. The ideal candidate understands platform-specific content, stays ahead of social trends, and knows how to turn social media activity into measurable business outcomes.
You will work closely with marketing, creative, and leadership teams to ensure the brand maintains a strong, engaging, and consistent presence across all channels.
What You’ll Own
Social Media Strategy & Planning
• Develop and execute social media strategies aligned with broader marketing and business objectives
• Define KPIs for engagement, audience growth, traffic, and conversions across each platform
• Build and manage content calendars across LinkedIn, Instagram, Facebook, TikTok, X (Twitter), and YouTube
• Identify content opportunities, trends, and platform-specific growth strategies
Content Creation & Publishing
• Write, edit, and publish engaging content tailored to each platform
• Collaborate with designers, video editors, and content teams to produce multimedia assets
• Ensure all content aligns with brand tone, messaging, and campaign goals
• Schedule and manage posts using tools such as Hootsuite, Buffer, Sprout Social, or HubSpot
• Repurpose long-form content into platform-specific formats to maximize reach and engagement
Community Management & Engagement
• Monitor comments, DMs, mentions, and audience interactions daily
• Respond professionally and promptly to community inquiries and conversations
• Escalate customer support or reputation-related concerns appropriately
• Foster community engagement through thoughtful interaction and user-generated content amplification
Campaign Execution
• Launch and manage organic and paid social campaigns supporting product launches, events, and brand initiatives
• Collaborate with paid media teams to optimize campaign performance and targeting
• Support influencer collaborations, partnerships, and UGC initiatives where applicable
Analytics & Performance Reporting
• Track and analyze performance metrics across social channels using native analytics, Google Analytics, or Sprout Social
• Prepare weekly and monthly reports highlighting engagement, reach, traffic, and conversion trends
• Conduct A/B testing and performance analysis to improve campaign effectiveness
• Recommend strategic optimizations based on data insights and platform trends
Cross-Functional Collaboration
• Work closely with marketing, PR, content, and customer support teams to align messaging and initiatives
• Share audience insights and performance learnings to improve campaigns and positioning
• Coordinate with creative teams to maintain consistency across all social assets and campaigns
What Makes You a Great Fit
• Creative storyteller with strong understanding of platform-specific content strategies
• Strong communicator with awareness of current trends, audience behavior, and digital culture
• Analytical thinker who can turn performance data into actionable improvements
• Highly organized and capable of managing multiple campaigns and platforms simultaneously
• Proactive, adaptable, and comfortable operating in fast-moving environments
Required Experience & Skills
• 2+ years of professional social media management experience
• Experience managing multiple social platforms including LinkedIn, Instagram, TikTok, Facebook, X, and/or YouTube
• Proficiency with social scheduling and analytics tools such as Hootsuite, Sprout Social, Buffer, or HubSpot
• Strong writing, editing, and content creation skills
• Familiarity with design tools such as Canva or Adobe Creative Suite
• Strong understanding of engagement metrics, audience growth, and content optimization
Preferred Experience
• Experience managing brand accounts in SaaS, e-commerce, agencies, or professional services
• Experience with influencer partnerships and UGC campaigns
• Familiarity with paid social advertising platforms
• Experience handling brand reputation or social media crisis management
• Experience supporting founder-led or personal brand social media growth
What a Typical Day Looks Like
A Social Media Manager’s day revolves around planning, publishing, engaging, and optimizing. You will:
• Review notifications, comments, DMs, and audience engagement activity
• Create and schedule posts aligned with the content calendar
• Collaborate with creative teams on campaign assets and content ideas
• Monitor platform performance and optimize based on analytics
• Engage with audiences and support community-building efforts
• Update reporting dashboards and prepare upcoming social campaigns
In essence: you ensure the brand remains visible, engaging, and consistently connected with its audience across all social platforms.
Key Metrics for Success (KPIs)
• Engagement growth across platforms (likes, comments, shares, saves)
• Audience and follower/subscriber growth
• Website traffic and lead generation from social channels
• Community response time and engagement quality
• Campaign ROI and content performance improvements
• Consistency and timeliness of content execution
Interview Process
• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Portfolio / Practical Task (1-Week Content Calendar & Sample Posts)
• Client Interview with Marketing Leadership
• Offer & Background Verification
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