Social Media Manager

Job Description

Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Client Business Hours

Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred

About the Role

At Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms.

This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact.

You’ll manage and grow the brand across:

• LinkedIn
• Instagram
• TikTok
• Facebook
• X (Twitter)
• YouTube

You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence.

If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content, this role is a strong fit.

What You’ll Own

Social Media Strategy & Growth

Develop and execute a social media strategy aligned with marketing and business goals.

• Build platform-specific growth strategies

• Define KPIs for:

  • Engagement
  • Reach
  • Audience growth
  • Website traffic
  • Leads and conversions

• Build and manage social media content calendars

• Identify emerging trends, formats, and content opportunities

• Continuously test and refine the strategy based on performance

Content Creation & Publishing

Create compelling, platform-native social content.

• Write and edit:

  • Social posts
  • Hooks
  • Captions
  • Threads
  • Short-form copy

• Repurpose long-form content into social-first formats

• Adapt content for different platforms and audiences

• Collaborate with designers and video editors on multimedia content

• Maintain consistency across brand voice, messaging, and visual identity

• Schedule and publish content using tools such as:

  • Hootsuite
  • Sprout Social
  • Buffer
  • HubSpot

Community Management & Engagement

Own day-to-day audience engagement.

• Monitor:

  • Comments
  • DMs
  • Mentions
  • Tags
  • Audience conversations

• Respond professionally and promptly

• Start and participate in relevant conversations

• Build stronger relationships with followers and community members

• Amplify relevant user-generated content (UGC)

• Escalate customer service or reputation concerns when appropriate

Social Campaign Execution

Support and execute social campaigns around:

• Product launches
• Events
• Brand initiatives
• Promotions
• Partnerships

Collaborate with paid media teams to align organic and paid social strategies.

Support:

• Influencer collaborations
• UGC campaigns
• Strategic partnerships
• Social promotions

Analytics & Performance Optimization

Track what actually works — and use those insights to improve future content.

Monitor:

• Engagement
• Reach
• Impressions
• Follower growth
• Website traffic
• Leads
• Conversions
• Content performance

Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends.

• Prepare weekly and monthly performance reports
• Conduct content and campaign A/B tests
• Identify top-performing formats and topics
• Recommend improvements based on data
• Adjust content strategy based on audience behavior

Cross-Functional Collaboration

Work closely with:

• Marketing
• Content
• Design
• Video
• PR
• Customer Support
• Leadership

Share audience insights and social performance learnings to improve:

• Messaging
• Campaigns
• Brand positioning
• Content strategy

What Makes You a Strong Fit

You:

• Understand that each social platform requires a different content approach
• Know how to create content people actually want to engage with
• Have strong instincts for hooks, storytelling, trends, and digital culture
• Can balance creativity with performance data
• Understand the difference between vanity metrics and meaningful growth
• Are comfortable engaging directly with audiences
• Can manage multiple channels without sacrificing consistency
• Stay current with changing algorithms, formats, and platform trends
• Are proactive, organized, and comfortable moving quickly

Required Experience & Skills

• 2+ years of professional social media management experience

• Hands-on experience managing multiple platforms, such as:

  • LinkedIn
  • Instagram
  • TikTok
  • Facebook
  • X (Twitter)
  • YouTube

• Strong writing, editing, and social copywriting skills

• Experience building and maintaining content calendars

• Experience with social scheduling and analytics tools such as:

  • Hootsuite
  • Sprout Social
  • Buffer
  • HubSpot

• Familiarity with:

  • Canva
  • Adobe Creative Suite or similar design tools

• Strong understanding of:

  • Social engagement
  • Audience growth
  • Content optimization
  • Platform analytics

• Strong written and verbal English communication

• Ability to work independently during U.S. business hours

Nice to Have

Experience with:

• SaaS
• E-commerce
• Agencies
• Professional services
• Founder-led or personal brands
• Influencer marketing
• UGC campaigns
• Paid social advertising
• Brand reputation management
• Social media crisis management
• Short-form video strategy
• Lead generation through organic social

What a Typical Day Looks Like

You might:

• Review comments, DMs, mentions, and audience activity
• Write and schedule upcoming social posts
• Identify trending topics and content opportunities
• Collaborate with designers or video editors on creative assets
• Repurpose existing content for LinkedIn, Instagram, TikTok, or YouTube
• Engage with followers and relevant accounts
• Review analytics and identify high-performing content
• Optimize upcoming posts based on performance
• Update reporting dashboards
• Plan upcoming campaigns and content calendars

In short: You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth.

Key Metrics for Success

• Engagement rate and engagement growth
• Relevant follower/subscriber growth
• Reach and content visibility
• Website traffic from social channels
• Leads and conversions generated from social
• Community response time
• Quality of audience engagement
• Campaign and content performance
• Consistency of publishing
• Continuous improvement in social performance

Why This Role Stands Out

• Full ownership of social media execution and growth

• Opportunity to manage multiple major social platforms

• Direct collaboration with marketing and leadership

• Strong creative freedom backed by performance data

• Opportunity to influence brand positioning and audience growth

• Fully remote environment

• Clear growth opportunities into:

  • Senior Social Media Manager
  • Content Marketing Manager
  • Social Media Lead
  • Head of Social
  • Brand & Community Lead

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video
3. Video Interview with Pavago Recruiter
4. Portfolio / Practical Task — 1-Week Content Calendar + Sample Posts
5. Client Interview with Marketing Leadership
6. Offer & Background Verification

Apply Now

If you:

• Know how to create content that earns attention and engagement
• Understand how different platforms require different strategies
• Enjoy building and engaging online communities
• Use analytics to continuously improve performance
• Can balance creativity, consistency, and measurable growth

This is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand.

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