Permutive

We founded Permutive in 2016 as a predictive collaboration platform for the Open Internet. We help publishers improve their media effectiveness with all available data and smart workflows, and we allow agencies to easily target audiences across premium publishers. We’re headquartered in London, UK, with teams across Europe and the Americas. Our platform serves publishers, advertisers, agencies, and retail media leaders.

We offer a Data Management Platform (DMP) that uses AI to optimize publisher data for better workflows, insights, and recommendations. Our Data Clean Room lets advertisers securely collaborate with over 150 publishers on the open web, without sharing personal data or moving it. Our Curation service uses our own taxonomy and AI modeling to combine contextual relevance, real-time publisher insights, and first-party data for precise targeting. Our patented Edge technology processes data directly on the device, ensuring privacy and accuracy. This enables 100% addressability, unified audience targeting, and seamless activation without data movement.

Our customers include News Corp, Hearst, The Washington Post, The Guardian, Vox Media, and Sky. Our platform handles over $1 billion in audience ad-spend for our publisher clients. Advertisers using us have reported a 55% lower cost per acquisition and a 121% increase in media-driven sales. Publishers have seen their advertiser client count go up by 152% and revenue increase by 75%. We’ve been recognized as a YCombinator’s Top 150 company and a Top Momentum Leader in the DMP category.

Our mission is to rebuild data in advertising to protect privacy and help the open web thrive. Our values guide how we operate:

• Make possible: We encourage bold ideas, challenge the status quo, and experiment.
• Own the outcome: We share responsibility, take initiative, follow through, and act with integrity.
• Foster inclusivity: We seek out, listen to, and respect diverse perspectives.
• Challenge directly, recover quickly, commit fully: We have honest conversations, face challenges head-on, learn fast, and commit to our team.

We have a team of over 120 members, working with a flexible hybrid model. Our headquarters are in London and New York, and we have remote teams across Europe. Our London and New York teams meet weekly in person to collaborate. We also organize an annual offsite and other gatherings to build relationships.

Our workplace culture values curiosity, ambition, and innovation. We encourage employees to bring their ideas forward, with collaboration being key to our success. We support individual growth and value diverse skills and perspectives.

We provide our team members with benefits like:

• Unlimited paid time off (minimum 25 days plus public holidays).
• Clear insights into career levels, salaries, and career paths, with an annual compensation and performance review.
• Advertised salaries for all open roles, determined by industry benchmarking.
• Enhanced parental leave: up to six months of fully paid leave for primary caregivers and three months of fully paid leave for secondary caregivers.
• Stock options for full-time team members.
• Flexible working hours to support work-life balance.
• Free access to mental health support services, including resources and online therapy sessions.