Persado

Founded in 2012, we developed Motivation AI, an enterprise platform that generates, optimizes, and personalizes marketing language at scale. Our platform blends marketing and regulatory technology, using AI to improve marketing performance and ensure real-time compliance. We train it on interaction and transaction data from 1.2 billion consumers, which helps us measure and refine language, emotional response, and customer actions.

Motivation AI analyzes marketing content for compliance risks and performance expectations, then quickly resolves issues by generating alternative content. It also creates marketing content designed to increase performance and supports dynamic personalization, automating language for CRM campaigns at scale.

The platform features bank-grade security, multi-agent workflows with constantly learning AI assistants for performance, brand, and compliance, and specialized models for banking complexities. We are certified with ISO27001, SOC II type 2, and undergo regular audits. We serve brands across the U.S. and EMEA, including 8 of the 10 largest U.S. banks, credit unions, card issuers, retailers, and travel companies.

Customers report an average 43% increase in performance, with our platform outperforming human and other AI-generated copy 96% of the time. For instance, we helped a large retail bank shorten campaign launches from a week to 6 hours and generated over $1 billion in incremental revenue in four years for a top U.S. bank. Our goal is to reduce compliance rejections by 90% and accelerate time to market by 80%. We have offices in New York, Athens, the UK, Milan, and Paris.

We aim to create a workplace where every individual’s unique perspective is valued, enabling our employees to perform their best work. We emphasize career development, fostering a culture focused on diversity, inclusion, and belonging.

We are a team of 201-500 employees. Our work environment combines remote and in-office collaboration through a hybrid working model. Our culture prioritizes career development, diversity, inclusion, and belonging. We implement initiatives such as culture month celebrations, diverse speaker series, bias-free recruitment, and employee resource groups to create an inclusive environment.

We offer a comprehensive package of employee benefits and perks. This includes a hybrid working model, competitive and fair compensation, and global benefits packages like 401k matching in the USA and pension schemes in some EU locations.

We support professional growth through dedicated training teams, on-demand tools, and an Employee Enrichment Fund for home office upgrades or personal passions. New employees go through a structured onboarding program, and we emphasize career development through continuous feedback and performance management.

Employees receive flexible time off, including Summer Fridays and a Winter Holiday Break. We also encourage community engagement through our #PersadoCares program, which offers two paid volunteer days per year and a charitable donation match. Additionally, we actively promote Diversity, Inclusion, and Belonging initiatives through various programs and community Employee Resource Groups.