Job Description
Senior Growth Marketing Manager, Research
Prolific
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that’s reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it’s the quality and diversity of human-generated data that truly differentiates products and models.
The role
We’re looking for a strategic and execution-focused Growth Marketing Manager to own demand generation for high-value accounts for our Research products. You’ll drive pipeline growth and brand engagement with corporate and enterprise companies looking for market research, audience intelligence, new product development, brand tracking and more. You’ll be experienced in running a high-impact account-based marketing (ABM) approach as well driving indirect opportunities through our partnerships team.
You’ll work closely with others in the Research go-to-market team which includes sales, customer success, content, and product marketing peers to align efforts across the funnel.
What you’ll be doing in the role
- Develop and execute ABM plans targeting companies with human intelligence needs (from large enterprise through to innovative startups) with measurable impact on pipeline.
- Design and optimise campaigns across customer touch points — tailoring messaging and content to key use cases, personas and buying stages.
- Own the strategic account list with Sales and Revenue Operations, defining target segments and priority accounts.
- Coordinate with our marketing managers to bring relevant content, online&offline experiences, and lifecycle marketing into your demand playbook.
- Test and scale new demand tactics using insights from intent platforms, enrichment tools, and campaign analytics.
- Communicate progress clearly and frequently with internal stakeholders — including weekly updates on campaign performance, test results, and actionable learnings.
- Track performance, report on KPIs, and iterate campaigns based on data and feedback..
What you’ll bring to the role
- Proven experience in B2B demand generation and ABM, ideally in a relevant user/market research product space.
- Excellent collaboration and communication skills — you keep stakeholders informed, bring others along with clear rationale, and document insights and performance clearly.
- Comfortable setting up experiment frameworks, executing on them and regularly sharing experiment results, learnings, and campaign performance to inform broader team strategy.
- A strong grasp of growth levers across paid media, intent data, outbound orchestration and on-site conversion optimisation.
- Demonstrated ability to build integrated, multi-channel campaigns that drive awareness and pipeline within target accounts.
- A data-driven mindset - comfortable owning performance metrics (like MQLs, SALs, pipeline contribution, CPL, and ROI) and using AI automation tools to accelerate your output.
- Excellent collaboration skills — able to partner with sales and cross-functional marketing teams to deliver coordinated, customer-centric experiences.
- Comfort operating in fast paced, ambiguous environments where experimentation and iteration are key.
Why Prolific is a great place to work
We’ve built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won’t come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
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