Job Description
RainFocus, one of the most innovative software companies in the heart of Utah’s Silicon Slopes, is in search of an exceptional Sales Enablement Manager.
About RainFocus
RainFocus cares about its employees, customers, and the world in which we live. Our rapidly growing team serves Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing results. We are well-funded, growing fast, and building a company that is changing the market — it will be challenging, fun and exciting.
About the Role
The Sales Enablement Manager is a highly motivated and detail-oriented individual who will play a pivotal role in developing the sales force to ensure they are enabled to win, driving world-class sales execution and increased sales productivity. Reporting directly to the SVP of Strategic Growth, with shared responsibilities with the EVP of Sales, the Sales Enablement Manager will play a critical role in creating, refining, and operationalizing internal programs that drive the effectiveness of the RainFocus platform’s go-to-market efforts.
This role is central to translating strategic growth objectives into actionable sales programs, owning the development of sales content, training, and tools, and managing the associated change management efforts. You will be instrumental in driving sales force competency, ensuring that complex product and market ideas are made easy to articulate and adopted effectively by the sales team, and fostering strong collaboration with RainFocus sales leadership and executives.
Essential Responsibilities:
- Serve as a strategic partner to sales leadership and department heads, identifying sales performance gaps, organizational challenges, and opportunities for sales force competency improvements and enhanced efficiency across the sales organization. This includes proactively identifying areas where emerging technologies, particularly AI, can drive transformative change in sales processes and competitive advantage.
- Work closely with Sales, Marketing, and Product teams to ensure sales tools, content, and training materials are optimized for adoption and effectiveness throughout the various stages of the sales process.
- Own sales enablement program design and execution: gathering requirements from the sales floor, designing and developing new hire onboarding and continuous learning programs, and meticulously documenting sales process information, as appropriate, to fundamentally improve sales efficiency, accelerate ramp time, and directly support organizational growth.
- Schedule and facilitate high-impact, cross-functional workshops and meetings to gather input, drive alignment, and ensure seamless communication and collaboration, specifically focusing on breaking down content and knowledge silos between departments and the sales team.
- Implement advanced sales process improvement initiatives using methodologies like sales pipeline analysis and competency mapping to strategically streamline the sales cycle, enhance the adoption of sales methodology, and optimize go-to-market strategies.
- Establish and maintain robust metrics and key performance indicators (KPIs) to measure the success and return on investment (ROI) of sales enablement initiatives (e.g., ramp time, content utilization, win rates). This includes leveraging tools for predictive analytics on sales performance and communicating metrics and status regularly with senior leadership.
- Strategically manage the rollout of new sales technologies, content, and training across departments, ensuring a smooth, phased transition with minimal disruption to the sales team’s daily operations.
- Act as the primary point of contact and subject matter expert for any sales content or tool-related issues, ensuring quick resolution and continuous optimization through proactive problem-solving.
- Collaborate closely with Marketing and Product Marketing to confirm sales assets and messaging are highly effective, helping sales employees understand, successfully adopt, and proficiently utilize new or updated content and product narratives. This includes supporting content creation, execution, scheduling, and launch.
- Regularly update comprehensive sales enablement documentation (e.g., battlecards, competitive intelligence, playbooks) to reflect changes, ensuring it remains accurate, up-to-date, and easily accessible on appropriate sales enablement platforms.
- Continuously evaluate, recommend, and lead the implementation of cutting-edge tools and software (e.g., LMS, CRM add-ons) to automate and significantly improve sales force efficiency, with a strong emphasis on AI and intelligent automation solutions.
Required Experience/Skills & Attributes:
- A proven track record on how content, training, and technology drive positive sales results.
- Proficiency with sales methodologies and adult learning principles.
- Strong project management skills with the ability to self-manage multiple initiatives simultaneously.
- Excellent communication and presentation skills, with experience in launching programs to the internal sales audience.
- Experience leading cross-functional teams and initiatives, particularly with Sales, Marketing, and Product.
- Strong background in content creation, delivery, and sales technology (CRM, sales enablement platforms).
- A working knowledge of current RainFocus products and market, as well as a deep understanding of RainFocus’s goals and future roadmap.
- Works best when provided autonomy and creativity.
Personal Characteristics:
- The best candidate for this position will need to possess a combination of leadership, analytical, and interpersonal skills.
- Analytical and Problem Solving
- The candidate must have strong analytical abilities to assess complex sales processes and performance data, identify inefficiencies and skills gaps, and develop practical solutions. A data-driven mindset is essential for making informed decisions and measuring the impact of enablement programs.
- Attention to Detail
- Precision is crucial in designing, documenting, and implementing sales training and content. The candidate must be meticulous in their work, ensuring that content is accurate, training programs are well-structured, and processes are clear and aligned with sales objectives.
- Leadership and Influence
- As this role involves working across departments, the candidate must have strong leadership skills to guide teams and influence stakeholders. They should be capable of leading cross-functional initiatives, building consensus, and driving adoption of new sales practices.
- Strong Communication Skills
- Effective communication is key in this role. The individual must be able to clearly articulate sales strategies, train diverse sales teams, and engage with stakeholders at all levels. Active listening skills are also important to gather feedback and address the needs of the sales force.
- Change Management Mindset
- The candidate must be comfortable with driving change and able to manage the human aspect of introducing new sales processes, tools, and content. They need to demonstrate empathy, patience, and adaptability to help the sales team navigate transitions and adopt new practices.
- Proactive and Results-Oriented
- The individual should be proactive in identifying opportunities for sales improvement and taking initiative to implement change. They should be goal-oriented and focused on delivering measurable results that contribute to the company’s overall revenue performance.
- Collaborative and Team-Oriented
- A collaborative nature is essential for working with cross-functional teams. The candidate must foster partnerships, encourage open communication, and bring together different perspectives to create enablement solutions that work for the entire sales organization.
- Resilience and Adaptability
- The role requires managing multiple projects simultaneously in a fast-paced environment. The ideal candidate will be resilient under pressure, adaptable to evolving business needs, and able to pivot quickly when the sales strategy changes.
- Continuous Improvement Mindset
- A strong commitment to continuous learning and improvement is important. The candidate should be enthusiastic about staying updated with industry trends and best practices in sales enablement and fostering a culture of continuous improvement within the sales organization. This person is a champion for continuous improvement.
Location/Travel
This remote role can be based anywhere in the United States. Travel may be required up to 10% for onsite client events, meetings, and postmortems.
Why work at RainFocus?
At RainFocus we delight millions of attendees at large-scale events by delivering better insights, experiences, and marketing. We were able to pivot our product and services offering in 2020 to continue growing and serving new clients and events.
As a member of the RainFocus team, you will have the opportunity to experience first-hand the impact of our platform at events around the world. Additionally, RainFocus offers competitive salaries, competitive benefits, 401k, generous PTO, and countless other team building activities.
What are you waiting for? Apply today! We need more talented, hard-working, fun-loving team members just like yourself!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
