Job Description
Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We’re building an AI-native culture where technology and talent are unstoppable together. And we’re just getting started.
Join us to put AI to work for people.
Job Description
About the Role
We are looking for a Senior Manager, Americas Regional Marketing, to build, scale, and direct Armis’ regional field marketing organization across the Americas. This is an exciting opportunity for an experienced marketing leader with a proven track record of designing and executing high-impact, data-driven marketing programs that support and accelerate the sales pipeline.
In this role, you will focus on accelerating pipeline, increasing account penetration, and maximizing territory performance. You will serve as the primary strategic partner to GTM stakeholders including the Americas Sales Leadership, the regional Partner Teams, and Corporate Marketing to design a unified, scalable go-to-market execution plan. As the primary regional marketing lead, you will focus on demand generation throughout the sales funnel, ensuring that programs are optimized to increase both opportunity volume and quality. This includes planning, executing, and measuring the success of high-visibility events, regional campaigns and ABX activities to build and accelerate the pipeline, ultimately driving pipeline conversion to revenue.
What You’ll Do
Team Leadership & Organizational Scaling
Lead and scale a high-performing Americas regional marketing team into a proactive powerhouse, directly mentoring talent and fostering a data-driven, collaborative culture.
Strategically allocate team responsibilities to maximize market coverage and high-touch execution across key territories.
Strategic Pipeline Growth & Territory Acceleration
Develop and execute the Americas regional marketing strategy to drive pipeline creation, expand existing accounts, and improve territory health.
Ensure regional programs seamlessly integrate with corporate campaigns, product/partner priorities, and regional sales objectives.
Executive & Field Event Strategy
Direct strategy for Armis-branded executive events, regional programs, partner co-marketing, and industry conferences
Deliver premium experiences—including executive roundtables and CISO-focused engagements—that strengthen relationships and generate elite demand
Oversee end-to-end regional execution ensuring seamless logistics, clear messaging, and measurable pipeline impact
Performance, Budget & ROI Optimization
Define and track KPIs tied directly to regional pipeline creation, marketing influence, and sales velocity
Manage the Americas regional marketing budget efficiently, using data-driven insights to refine strategies and maximize ROI
Qualifications
What we expect:
10+ years of experience in field marketing, regional marketing, or demand generation within B2B technology, with a strong preference for cybersecurity.
Lead and develop a team of Field Marketing Managers to drive pipeline creation and revenue target achievement across assigned territories/verticals.
Pipeline Champion: Proven ability to drive measurable pipeline impact and scale market penetration through sophisticated regional and partner marketing programs.
Proven ability to plan, execute, and optimize marketing programs that target technical and executive audiences (CIOs, CISOs, DevOps, Security Architects, etc.).
Analytical Mindset: Strong capabilities in measuring pipeline influence, tracking attribution models, and maximizing marketing ROI.
Exceptional interpersonal skills and a track record of successful collaboration with cross-functional teams across sales, marketing, and technical stakeholders.
Ability to work seamlessly in a decentralized, cross-cultural team environment, fostering strong relationships and driving alignment toward common goals.
This role is ideal for a strategic yet hands-on marketer who thrives in a fast-paced cybersecurity environment, enjoys partnering closely with sales and partners, and is passionate about building scalable regional programs that strengthen Armis’ leadership in cyber exposure management.
For positions in this location, we offer a base pay of $130,000 - $190,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
FD21
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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