Job description
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
The Director of Trade Merchandising – North America is a key leadership role responsible for driving the strategic vision, planning, and execution of all in-store merchandising initiatives across the U.S. and Canadian retail landscape. The Director, Trade Merchandising role leads the development and implementation of customer-specific merchandising programs that enhance brand visibility, maximize retail presence, and accelerate conversion at the point of sale.
Working closely with cross-functional teams - including Sales, Global Retail Excellence, Marketing, Creative, and Supply Chain - as well as with major retail partners, the Director, Trade Merchandising will lead a team responsible for creating differentiated and scalable merchandising solutions across channels including mass, club, specialty and home centers. As the Director, Trade Merchandising, you will bring a deep understanding of trade marketing dynamics, retail operations, and consumer behavior across North America.
Key Responsibilities:
Merchandising Strategy & Leadership
- Develop and lead the North American trade merchandising strategy aligned with brand, commercial, and retailer-specific objectives.
- Translate brand campaigns into in-store experiences that drive incremental sales and long-term brand equity.
- Lead the development of merchandising programs for both innovation launches and core SKUs, with focus on impact and scalability.
- Serve as the internal subject matter expert on in-store conversion and merchandising best practices across all North American retail channels.
Regional & Retailer Partnership Management
- Serve as the key merchandising liaison with top national and regional retailers across the U.S. and Canada.
- Partner with sales teams to pitch and secure incremental in-store opportunities, including off-shelf displays, seasonal placements, and endcap takeovers.
- Build collaborative partnerships with retailer marketing teams to co-develop merchandising programs.
- Conduct regular field visits and retail audits to assess execution, gain competitive insights, and identify improvement opportunities.
Cross-Functional Collaboration
- Work with brand and marketing teams to ensure alignment between national campaigns and in-store execution.
- Collaborate with Global Retail Excellence team to ensure flawless execution of merchandising programs across regions.
Budget & Vendor Management
- Own and manage the North American trade merchandising budget, ensuring efficient use of resources and strong ROI.
- Lead agency and vendor relationships to produce and distribute merchandising materials, including negotiating contracts and service-level agreements.
- Ensure compliance with retail guidelines and operational execution within all merchandising programs.
Measurement, Analytics & Optimization
- Define KPIs and track performance of merchandising activities against commercial and brand goals.
- Leverage sales data, shopper insights, and post-program analysis to optimize future initiatives.
- Build and present quarterly reports to senior leadership highlighting program impact, trends, and key opportunities.
Team Leadership & Development
- Build and lead a high-performing merchandising team with a focus on strategic thinking, operational excellence, and cross-functional collaboration.
- Foster a performance-driven culture with clear accountability and professional development opportunities.
Qualifications & Experience:
- Bachelor’s degree in Business, Marketing, Sales, or related field required; MBA preferred
- 15+ years of experience in trade marketing, retail merchandising, or CPG sales with progressive leadership responsibility
- Proven success in leading merchandising programs across North American markets, including both the U.S. and Canada
- Experience partnering with major North American retailers (e.g., Walmart, Target, Costco, Best Buy, Home Depot, Lowes, CTC, Sephora, Ulta etc.)
- Deep understanding of retail environments, shopper behavior, and merchandising strategies
- Strong leadership and stakeholder management abilities
- Data-driven with proven experience in performance measurement and ROI optimization
- Excellent communication and presentation skills
- Proficiency in Microsoft Office Suite; familiarity with retail execution platforms and merchandising software tools
- Strategic, visionary thinker with a hands-on approach to execution
- Agile and adaptable in a fast-paced, evolving market
- Strong collaborator and influencer, both internally and externally
- Results-oriented with a passion for retail excellence
#LI-REMOTE
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, 401(k) retirement plan with matching, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, and more.
This posting will close within 90 days from the original posting date.
Pay Range
$190,530—$232,870 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja’s Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
