Job description
The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started.
We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability.
We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term.
VP of Marketing
Location: SF Bay Area / Remote
Reports to: CEO
The Opportunity
The U.S. mortgage market is a $14 trillion pillar of the economy—and Snapdocs is the digital infrastructure powering its transformation.
Backed by Sequoia, Y Combinator, and F-Prime, we have built the industry’s most trusted digital closing platform. Today, our technology powers 1 in 4 real estate transactions in the United States, connecting millions of borrowers, lenders, and title agents. Our products solve real operational pain with empathy, rigor, and reliability.
This year, we are entering a defining chapter in our story. Our growth is accelerating, and we are now navigating two strategic shifts:
- Platform Evolution: In our core market, we are evolving from a suite of point solutions to the industry’s connectivity standard— linking Lenders, Title Companies, and the Secondary Market into a single, unified ecosystem.
- Expansion to New Verticals: Our products are seeing significant organic pull from outside the mortgage sector and finding product-market fit in consumer finance, legal, and estate planning, unlocking a new revenue TAM of more than $2B beyond our core.
To capture both opportunities fully, we need our marketing function to be a strategic growth engine, and we need a leader to help us do that.
The Role
Our VP of Marketing will lead three transformational shifts that will define our future. This is not a “brand and buzz” role. This is a commercial leadership role for a marketing executive who can architect and operate three distinct Go-To-Market motions simultaneously:
- A high-touch strategy for our enterprise mortgage platform;
- A high-volume strategy to capture expanding demand in adjacent verticals; and
- A partner and ecosystem-driven strategy to accelerate adoption through integrations, APIs, and distribution partners
Reporting to the CEO, you will partner closely with Product and Sales to define whom we serve, what we sell, and how we win– turning our strategy into durable revenue impact.
You will lead and evolve a team spanning Product Marketing, Demand Generation, and Corporate Marketing, transforming them into an ambidextrous engine for Snapdocs’ next stage of growth.
Key Responsibilities
- Define and own Snapdocs’ marketing strategy across customer segments, pricing, and go-to-market models to support durable growth in both core and emerging markets;
- Lead the evolution of Snapdocs’ platform positioning, shaping how the market understands what we sell, who it is for, and why it matters;
- Architect and operate a multi-channel go-to-market engine that balances high-touch enterprise growth with scalable, digital acquisition, and partner-led distribution;
- Partner closely with Sales, Product and Partnerships leadership to ensure marketing directly drives pipeline creation, conversion, and long-term revenue impact;
- Build and lead Snapdocs’ partner marketing strategy, enabling effective co-marketing, co-selling, and ecosystem go-to-market programs with integration and API partners;
- Own Snapdocs’ external narrative and positioning, including how we credibly engage the market on complex and emerging topics such as AI;
- Lead, develop, and scale a high-performing marketing leadership team capable of operating through strategic and operational change; and
- Establish clear accountability, metrics, and operating rigor across the marketing organization.
Qualifications & Experience
- 12+ years of experience in marketing, strategy or commercial leadership roles with B2B SaaS or platform businesses;
- Strong strategic foundation, often developed through management consulting, strategy, or equivalent operating roles, combined with hands-on marketing leadership;
- Deep Product Marketing DNA: You must be a product marketer at heart. You understand that “Marketing” starts with segmentation, positioning, pricing, and packaging before it ever touches a tagline;
- Platform / Marketplace Experience: Proven success marketing multi-sided networks (e.g., selling to both supply and demand sides) is a massive plus;
- Partner & Ecosystem Marketing Experience: Demonstrated success building go-to-market programs with technology, platform, or channel partners;
- Targeted ABM Marketing Success: Demonstrated success building ABM programs for 7-figure Enterprise deals in concentrated markets where every deal matters; and
- Vertical SaaS Expertise: Experience in Fintech, Proptech, or Real Estate is preferred. You are not intimidated by complex integrations, regulatory nuance, or technical workflows.
Knowledge/Skills
- Commercial Acumen: You obsess over sales outcomes, monitoring the funnel from beginning to end. You speak the language of unit economics (CAC/LTV) and pipeline velocity;
- Data-Driven: You have the ability to describe the value of our products in measurable, real world ways. You have the ambition to improve the way an entire industry operates;
- Ecosystem Orientation: You design and execute partner-led growth motions that align incentives across product, sales, and distribution partners;
- AI Pragmatism: You are passionate about using AI to accelerate marketing execution, yet disciplined about how we position AI to our customers; and
- Leadership: You are a collaborative, “roll up your sleeves” leader who can mentor a team through a period of significant strategic change.
Compensation & Benefits
We believe in being transparent and direct about compensation.
This role is based in San Francisco, and the compensation for this position is fixed:
Base Salary: $290,000
Annual Variable Compensation: $50,000
On-Target Earnings (OTE): $340,000
In addition to cash compensation, this role includes meaningful equity and a comprehensive benefits package.
Why Snapdocs
We’re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value:
- Product discipline and clear reasoning
- Deep ownership of outcomes (not just tasks)
- Straightforward, honest communication
- Empathy for the people who use our software
This is a place for people who want to solve hard, meaningful problems with real economic impact — not just ship features.
Join Us
We’re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you’re hungry to learn, build, and lead — you’ll do the best work of your career here.
To support our team, we offer a comprehensive & thoughtful benefits package for all full-time employees, which includes:
- Excellent medical, dental, and vision coverage
- 401(k) with up to 4% company match
- 16 weeks of paid parental leave
- Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
- Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
- Summer & Winter Break (~1-week each) + 9 Holidays per year
- Healthcare and Dependent Care FSA
- HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
- $15K Family Building Benefit (lifetime limit)
- Life and Disability Insurance
- $1,500 Annual Lifestyle Stipend to support your well-being
Please note: Part-time employees are not eligible for benefits at this time
Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
California residents applying for positions at Snapdocs are subject to our candidate privacy policy. (www.snapdocs.com/california-candidate-privacy)
