Job description
Digital Marketing Specialist - B2B
Development Center: Ahmedabad, Gujarat, India
Headquarters: Dallas
Work Mode: Remote
About the Role
We’re hiring a Digital Marketing Specialist to drive B2B demand generation across SEO, SEM, LinkedIn Ads, and content-led acquisition for Solvative’s U.S. market.
This is a hands-on execution role focused on growth, optimization, and the delivery of clear performance insights.
Experience Required: 2–3 years (B2B or tech services)
Skills
Strong knowledge of B2B SEO (technical, on-page, keyword strategy)
Expertise in SEM/Google Ads for lead generation, optimization & reporting
Experience running LinkedIn Ads for B2B campaigns
Understanding of content marketing & funnel-based acquisition
Ability to analyze performance data, build reports, and present insights
Familiarity with marketing automation & CRM tools (HubSpot preferred)
Basic understanding of GA4, Google Tag Manager, Search Console
Requirements
2–3 years of digital marketing experience (B2B/tech services advantage)
Experience executing multi-channel campaigns with measurable impact
Strong communication & project management skills
Ability to collaborate in a fast-paced environment
Understanding of U.S. market trends & buyer behavior (preferred)
Ability to monitor website traffic & campaign performance via GA4, Looker Studio
Support in planning & executing email marketing campaigns
Track KPIs and prepare weekly/monthly performance reports.
Collaborate with marketing teams to create ideas, optimize campaigns & meet the targets.
Experience with UTM tagging, tracking QA, and dashboard reporting
Strong content creation abilities (Canva)
Excellent communication, analytical & problem-solving skills
Ability to work independently and collaboratively in results-driven environments
Preferred Qualifications
Degree in Marketing, Business, Communications, or related field
Certifications in Google Ads, Meta Ads, SEO tools (added advantage)
What We Offer
MacBooks for all team members
Flexible working hours supporting work-life balance
Opportunity to work on exciting, AI-driven projects
Supportive and collaborative team culture
Strong professional growth & learning opportunities
Option for remote working, with office visits as required
Travel & accommodation reimbursements for required office visits
