Job description
Contract Type: Full Time - Fixed Term (ending on 6th Nov 2026)
Location: North America (remote)
As a Marketing Manager within the North America Brand Marketing Team, you will play a key role in the team responsible for coordinating portfolio-wide positioning activities to position the USA as a destination market along with our U.S. university partners and programs. You will partner with Associate Director of Marketing to maximize the commercial potential of a portfolio of University partner brands and products.
This pivotal role involves creating and maintaining differentiated value propositions, developing innovative collateral, and managing new product launches through various channels. Your expertise will contribute to annual marketing plans, innovative collateral, and sales enablement tools, enhancing overall recruitment effectiveness and ensuring partner success.
Collaborating with cross-functional teams, you’ll
- Deliver and execute a range of marketing activities for a defined portfolio of university partner brands in targeted markets with the aim of driving conversions and new student enrolments while working within the North America Brand Marketing team.
- Coordinate the delivery of marketing activities in a complex matrix environment including competitor and customer research, as well as creative and digital briefs.
- Support destination-focused value proposition and portfolio-wide activities within the North America Marketing functions.
ABOUT THE ROLE
- Take accountability for defining and clearly articulating the value proposition for university partners, product, or portfolio initiatives in the context of different customer segments, through engaging, effective, consistent, and compliant messaging, content and creative at each touchpoint and through all appropriate marketing channels.
- Develop a deep understanding of portfolio-wide destination proposition and partner universities’ brands, projects, and initiatives, as well as the products and students associated with each, while meeting the needs and expectations from applicable internal
- Independently maintain the operational marketing relationship of key projects and workstreams, ensuring regular communication with key stakeholders as required. Work with the Associate Director of Marketing and support similarly on wider activities and partnerships.
- Manage and respond to the changing needs and business goals of the University partnerships.
- Champion the products, initiatives or brands within Marketing, Student Acquisition, and Admissions.
- Implement portfolio brands’ marketing activities according to the student journey.
- Lead in portfolio marketing activity and marketing project work as required.
- Manage the briefing, creation, and implementation of marketing activities across a range of channels, e.g. web, social media and print, in a timely manner.
- Maintain the accuracy of public information covering all marketing collateral and websites.
- Actively participate in reviewing marketing activity and performance including analyzing results, identifying lessons learned and sharing best practices.
- Gather content that supports the student journey and help to maintain social media activity (as required).
- Seek to continually improve the customer experience by listening to and acting on student needs.
- Undertake desk research, including customer, competitor, and market analysis.
- Complete administrative duties, including keeping data in IT systems current and regular reporting for different audiences (internal and external).
ABOUT YOU
- Bachelor’s degree, ideally in Marketing or related field
- Strong experience in brand management, communication, and media strategy using multiple channels
- Highly skilled in written and oral communication with fluency in English
- Expertise in dealing and working with external stakeholders such as partners, agencies, suppliers
- Experienced in using a range of digital marketing platforms
- Flexibility and agility to work within tight deadlines, manage priorities, and meet expectations
- Interest or experience of the higher education sector
- Brand management
- Proposition development
- International marketing experience
- Experience in tailoring marketing strategies for bespoke purposes
- Previous work in a multi-channel and matrix organization
If your state or city has a salary transparency law (including Colorado, Connecticut, Maryland, Nevada, Rhode Island, Illinois, California, and Washington), please contact Amanda Spring on [email protected] for the salary range associated with this position, please include the full job title of the role you would like information on.
ABOUT US
Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.
ORGANISATIONAL COMPLIANCE
Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.
We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor.
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