Job Description
Join Vonage and help us innovate cloud communications for businesses worldwide!
About the Role
We are seeking a highly motivated and execution-focused Strategic Partnerships Marketing Manager to be the engine behind our most critical strategic partnerships marketing initiatives. This is a key role where you will own the hands-on execution and optimization of Account-Based Marketing (ABM) campaigns and targeted vertical programs designed to drive pipeline for our high-value strategic partnerships.
Reporting directly to the leader of Strategic Partner Marketing, you’ll focus on translating high-level partner strategies into measurable, multi-channel campaigns. This role requires deep expertise in campaign execution, a rigorous focus on ROI and performance analysis, and the ability to create repeatable Demand Gen Playbooks that will help us scale. You will work cross-functionally with Sales, Partner Managers, and our Events specialist to ensure every marketing dollar translates into tangible business impact.
What you will do
Campaign Execution & Optimization
- Own the end-to-end execution of Account-Based Marketing (ABM) ensuring alignment with the overarching GTM strategy for our Strategic Alliance Partners.
- Manage highly segmented, personalized campaigns designed for specific verticals, ensuring messaging resonates with industry-specific pain points.
- Be the primary operator of the marketing technology stack (e.g., 6 Sense, Salesforce), managing list segmentation, nurturing programs etc.
- Performance Reporting & Optimization: Monitor and analyze campaign outcomes, providing detailed performance reports. Utilize insights to optimize content strategy, and overall campaign effectiveness.
Cross-Team Collaboration
- Serve as the primary Demand Gen point-of-contact for Sales and Partner Management teams to coordinate campaign timing, define target account lists, and ensure proper follow-up on generated leads.
- Collaborate closely with the Events Coordinator to develop effective pre-, during-, and post-event nurture tracks and follow-up campaigns that convert event attendees into qualified pipeline.
- Work with Product Marketing/Comms/Brand to ensure the right messaging and assets are delivered to the right program..
Reporting & Playbook Creation
- Establish and maintain closed-loop reporting in the CRM to accurately measure and report on key metrics: campaign performance, pipeline contribution, and Marketing ROI (Return on Investment).
- Document and standardize successful campaign processes to create clear, repeatable Demand Gen Playbooks for ABM, vertical launches, and partner activations, enabling future scale.
What will you bring
- Proven, hands-on expertise in setting up, running, and optimizing multi-channel ABM campaigns
- A track record of success in B2B tech/SaaS marketing where the sales cycle is complex and requires targeted, high-touch engagement.
- Strong data analysis skills and direct experience building marketing performance dashboards in a CRM (e.g., Salesforce) or BI tool.
- A proactive, autonomous work style with the ability to operate independently
- Exceptional communication and collaboration skills to work effectively within cross-functional teams.
What is in it for you
- Kafeteria (multisport)
- Private Medical Healthcare
- Group Life Insurance
- Unlimited Discretionary Time Off
- Flexible working hours
- Remote work with occasional meetings in Wrocław office
- Reimbursement for the cost of learning (trainings, postgraduate studies etc.)
#LI-MW
There’s no perfect candidate. You don’t need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you’re passionate about what you could achieve at Vonage, we’d love to hear from you.
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Who we are:
Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
