Job description
What We’re Building
Zero-knowledge proofs (ZKPs) are critical to the future of blockchain scaling, interoperability, and privacy, but are too complex for most developers today. Succinct’s mission is to make ZKPs simple and accessible for all builders.
Our core product is SP1, a breakthrough zkVM (zero-knowledge virtual machine) that enables developers to generate ZK proofs from normal code (like Rust) with state-of-the-art performance.
To support SP1, we’ve built the Succinct Prover Network – a protocol on Ethereum that coordinates a decentralized network of provers for universal ZK proof generation. This lets developers outsource proving to a global, competitive marketplace of provers.
Our infrastructure is already in production with many of the best teams in crypto:
Polygon is using SP1 to build AggLayer and Katana
Celestia and Avail use our network to secure Ethereum bridges
Mantle ($2B TVL) is using it to become the world’s largest ZK Layer 2
And many more, including Celo, Interchain (IBC V2), Hibachi, Lido, Galxe, Taiko, Sovereign, and others
zkVMs are now a key part of Ethereum’s scaling roadmap, and Succinct is at the forefront – delivering real-world impact, meaningful revenue, and some of the most technically ambitious work in ZK.
We’ve raised $55M across Seed and Series A from Paradigm, and we’re a small, high-performing team focused on building deeply technical products with real-world adoption.
The Role
We’re looking for a Head of Marketing to guide Succinct into our next chapter by scaling our presence, sharpening our story, and building a world-class marketing function. Reporting into our Chief Growth Officer, the role is especially critical as we expand our ecosystem strategy. You’ll play a pivotal role in bringing zero-knowledge proofs to the world — shaping how developers, users, and institutions experience Succinct as we scale globally.
This is a high-impact leadership role for someone who thrives at the intersection of product, marketing, and go-to-market — with the ability to both set strategy and drive execution.
In this role, you will:
Lead Succinct’s marketing strategy end-to-end — from launch to long-term adoption — driving measurable growth in users, liquidity, and ecosystem engagement
Own and execute the overall marketing roadmap, spanning product launches, ecosystem activations, and community growth initiatives
Shape and amplify Succinct’s narrative, translating deep technical product work into compelling stories for developers, users, and the broader crypto community
Develop channels outside Web3, building a best-in-class social media strategy and performance marketing plan for developer acquisition
Drive conversion growth through optimized user journeys, A/B testing, and automated marketing flows across forms, CTAs, and content.
Build and scale a high-performing marketing function, collaborating cross-functionally with founders and teams to align marketing with company priorities and define how the world sees Succinct
Lead operations by managing vendors, freelancers, and internal teams across SEO, content production, events, marketing analytics, and related functions, as needed.
Qualifications
Seasoned marketing leader with 8+ years of experience, including 3+ years in senior leadership roles
Track record of owning and driving end-to-end marketing strategy and operations, including roadmap development and KPI management
Familiarity with the dynamics of token ecosystems, including community growth, network participation, and strategic communications
Ability to translate complex technical products into clear, compelling narratives for diverse audiences
Experience leading and scaling a marketing function, including managing agencies, vendors, or distributed teams
Strong cross-functional collaborator; comfortable working closely with founders, engineering, and BD teams
Excellent communicator and external-facing representative; confident in media, conferences, and ecosystem engagements
Highly organized and data-driven; adept at using analytics to refine strategy and measure effectiveness
Nice to Haves
Experience scaling a marketing team and building a function from 0→1
Strong network across the crypto ecosystem and familiarity with international markets (especially APAC)
Working knowledge of institutional (capital markets, finance) and/or enterprise infrastructure and software (cloud, SaaS)
Location
This role is remote-friendly with a preference for timezones with some overlap with PST (San Francisco). Our team is primarily based in San Francisco and works together in-person in an office. However, this particular role and team is remote-friendly and offers flexibility on location.
