Head of Marketing SaaS + Services

Job Description

Head of Marketing, SaaS + Services

• Location: U.S. Remote
• Type: Full-Time
• Reports To: CEO
• Compensation: $160,000-$180,000 base + target bonus
• Travel: Occasional DC-area offsites + 3-5 conferences per year

Build the marketing function for a PE-backed services + SaaS platform in a regulated market.

We’re hiring the first true Head of Marketing for a growing platform that combines a software business and a professional services business operating in highly regulated markets.

This is not a legacy team leadership role. This is a build role. You will own marketing as a department of one across two interconnected business lines: a faster-moving compliance-oriented SaaS product and a services business supporting complex government and regulated-industry clients.

You will be responsible for helping shape how both sides of the platform go to market, how they are positioned in the market, and how they evolve from founder-led brands into a more credible, scalable platform story.

This role is for a high-agency marketer who can operate strategically and execute directly. You should be equally comfortable rewriting positioning, rebuilding web presence, running campaigns, managing vendors, tightening HubSpot workflows, producing collateral quickly, and making disciplined ROI decisions on spend.

We are not looking for a pure strategist. We are not looking for a manager of managers. We are looking for a commercially sharp builder who can create leverage from day one.

Why this role is different

This is a rare opportunity for an early-career fast riser or high-upside operator to step into a Head of Marketing title with real ownership.

The right person will likely come from a scrappy 0-to-1 environment, often as a Marketing Manager or Senior Marketing Manager who already functions as the top marketing owner, even if their title says otherwise. They may be coming from a 30-100 person cybersecurity, compliance, GovCon, or similarly regulated B2B SaaS company, or another adjacent environment where they had to build with limited resources and high expectations.

This role offers something many startup marketers do not have today: a business with real product-market fit, meaningful existing marketing spend to inherit and improve, executive visibility, and the opportunity to shape both current and future brand architecture across a growing platform.

What you’ll own

Build and run the full marketing function

You will own demand generation, positioning, web, content, events, sales collateral, martech, and marketing operations.

Drive pipeline across two different motions

You will support both:

• a compliance-focused SaaS offering with a more intuitive software-style growth motion
• a services business that requires more nuanced positioning, trust, credibility, and education-driven marketing

Your near-term time and energy will likely skew toward the SaaS side, but this is not a single-brand product marketing role. You will be expected to help shape both sides of the platform.

Lead the multi-brand and platform positioning challenge

This role sits at the center of a real integration and brand architecture challenge. Today, the platform includes two distinct businesses with different histories, different go-to-market motions, and different market perceptions. Marketing needs to help clarify:

• how the businesses should be positioned today
• how the broader platform story should be expressed across software and services
• how future acquisitions or integrations may fit into that narrative
• whether parts of the brand architecture should evolve over time

This person will not make those decisions in isolation, but they will have a real seat at the table and will be expected to contribute meaningfully.

Fix the messaging

Today, parts of the current messaging and web presence do not clearly communicate the actual value proposition. We need someone who can quickly identify what is off, rewrite it in plain commercial language, and make buyers understand the value faster.

Overhaul the web presence

Lead a rethink of the website and digital presence across the platform, likely through external vendors or partners. You should be capable of owning the strategy, directing the work, and ensuring the end result actually improves positioning and conversion.

Build a smarter revenue engine

Own HubSpot, attribution, funnel visibility, reporting, and martech decisions. There is already meaningful spend across CRM, outbound, SEO, and related tools, but it is not yet fully synchronized or disciplined. You will inherit real spend and be expected to improve how it works.

Support sales with real output

Create the messaging, collateral, campaign support, and content that help the commercial team sell more effectively. This is not vanity marketing. This role is measured on credibility, pipeline quality, speed of execution, and marketing ROI.

What success looks like

In this role, success means:

• qualified pipeline increases across both software and services
• messaging becomes materially clearer and more commercially credible
• the website and digital presence improve how buyers understand the business
• marketing spend becomes more measurable and more ROI-driven
• the company develops a stronger platform-level narrative across software, services, and future integrations
• sales leaders trust marketing as a real commercial partner, not just a support function

What we’re looking for

Required

• 5-8 years of B2B marketing experience
• Strong hands-on demand gen experience tied to pipeline, revenue, or measurable commercial outcomes
• Experience marketing cybersecurity, GRC, compliance SaaS, federal contracting SaaS, or similarly adjacent regulated B2B software
• Strong HubSpot experience, including workflows, reporting, funnel management, and automation
• Clear evidence of operating in a 0-to-1 or department-of-one environment
• Ability to market both a software product and a services-led business, or strong evidence you can intuitively handle both motions
• Strong commercial judgment and positioning instincts
• Strong writing ability; able to turn complexity into clear, sharp messaging
• Comfort operating autonomously with incomplete information and high expectations
• Willingness to execute directly rather than delegate

Strongly preferred

• Experience in cybersecurity, GRC, compliance, GovCon, defense tech, or other trust-sensitive regulated markets
• Experience at small, fast-moving B2B SaaS companies, especially seed through early growth stage
• Experience repositioning founder-led or early-stage brands
• Experience using AI and automation tools to materially increase marketing output
• Experience managing agencies, contractors, or external specialists without losing speed or quality
• Exposure to both product-led and services-led go-to-market models

What tends to fit best

This role will likely fit someone who:

• is currently under-titled relative to their actual scope
• has been the de facto top marketer in a small company
• wants a bigger title, more ownership, and direct CEO exposure
• is strong enough to operate independently, but still hungry enough to do the work themselves
• is excited by the challenge of shaping a platform story across multiple business lines
• wants more stability and better resourcing than a fragile startup, without losing pace or ownership

What tends not to fit

• marketers who need a large team in place before they can be effective
• executives who only want to set strategy and delegate execution
• candidates with generic regulated-industry backgrounds but no meaningful adjacency to cybersecurity, compliance, or federal contracting contexts
• candidates who cannot quickly internalize a complex business model and fill in gaps with strong commercial intuition
• candidates who are not AI-native or martech-fluent enough to create outsized leverage as a team of one

Compensation and benefits

• $160,000-$180,000 base salary
• Target bonus
• Health insurance
• 401(k) with employer match
• Remote-first team
• Direct CEO exposure
• High ownership and meaningful growth runway

Schedule and setup

• Full-time
• Remote within the U.S.
• Flexible, outcome-oriented environment
• Travel for occasional DC-area offsites and 3-5 conferences per year

Growth opportunity

This role is designed for someone who can build the function now and grow with the platform over time. As the company expands through integration and acquisition, this person can help shape how the broader platform presents to the market. Done well, this role can become much larger.

Apply

Apply if you want to build a real marketing function, own the work, shape the brand story, and help drive growth across a software + services platform in a regulated market at a genuine inflection point.