Job description
THE COMPANY
We’re rapidly growing and looking for driven and customer-obsessed professionals to help our team revolutionize the career-services industry.
Career.io is dedicated to creating a better landscape for job seekers everywhere. Through our community of career experts and data insights, our brands —we empower professionals to take control of their careers, tell the best version of their career stories, and reach their full potential.
We’re committed to helping job seekers write the next chapter of their careers and we want to help write yours, too! We hire for growth and longevity because we value the happiness and well-being of our employees.
ROLE OVERVIEW
We’re seeking a creative, strategic, and execution-driven Sales Enablement Content Manager to scale our go-to-market content and campaigns. This hybrid role bridges marketing and sales, supporting full-funnel content creation while enabling our sales team with the right messaging and materials to close deals faster.
You’ll play a key role in crafting and scaling compelling content that converts—whether it’s through targeted ABM campaigns, persuasive sales collateral, product marketing, or top-funnel thought leadership. This is an ideal role for a B2B marketer who thrives on alignment, storytelling, and results.
Key Responsibilities
Content Marketing & Copywriting
- Write high-converting content for b2b (and some b2c) campaigns, including emails, landing pages, and nurture sequences.
- Create thought leadership assets such as whitepapers, eBooks, guides, case studies, and webinars that drive awareness and lead generation.
- Audit and update website copy to reflect evolving product value and brand voice.
- Contribute to the content strategy for the HR Insights blog, ensuring it supports Sales and Client Success conversations and positions Careerminds as an expert authority.
Sales Enablement & GTM Support
- Develop and maintain sales enablement assets: pitch decks, case studies, one-pagers, battlecards, deal-stage content, and cross-sell and up-sell materials etc.
- Collaborate with Sales leadership to understand field needs and tailor messaging, materials, and playbooks.
- Build and manage a centralized content library that’s easy for AEs to access and use.
- Support product and solution launches and ongoing promotion with messaging, content, and campaigns across sales and marketing channels.
Campaign Alignment & Performance
- Partner with demand gen and paid media teams to ensure content aligns with funnel strategy.
- Monitor usage, performance, and feedback across content types—and continuously iterate based on insights.
- Support reporting and analysis to tie content and enablement efforts to pipeline impact.
Qualifications
- 3–5 years of experience in B2B marketing, content, or sales enablement—preferably in SaaS, HR tech, or professional services.
- Exceptional copywriting and storytelling skills with a knack for simplifying complex ideas.
- Strong understanding of the B2B buyer journey, from awareness to decision.
- Experience creating sales content and marketing assets across various formats.
- Familiarity with tools like HubSpot and LinkedIn Sales Navigator.
- Comfortable leveraging AI tools for content creation and sales outreach.
- Confident working cross-functionally and balancing strategic thinking with hands-on execution.
- Highly organized and proactive in managing content calendars, feedback loops, and deadlines.
Nice-to-Haves
- Design fluency with tools like Canva, Figma, or Adobe Creative Suite.
- Experience in b2c marketing and content.
- Experience in SEO, campaign analytics, or outbound marketing strategy.
- Background in career coaching, HR services, or workforce transformation.
- Comfort working in a fast-paced, high-growth environment with shifting priorities.
- Experience with AI Sales Agent Platforms: AiSDR, Artisan, Qualified.
At Career.io, we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Career.io is proud to be an Equal Employment Opportunity Employer.
