Job description
We are looking for a Marketing Director to join the U.S. team of a fast-growing CRM solutions provider in the healthcare and life sciences sector. This is a remote role based in the USA.
The ideal candidate is an experienced marketing professional with a strong background in Marketing Automation and SaaS within the U.S. market. Fluency in English is required, along with Ukrainian or Russian, as you will collaborate closely with a technical team located in Ukraine.
Role Mission
Design and scale a repeatable, measurable Bowtie Revenue Factory that generates qualified demand (MQL→SAL→SQL→Opp→ARR) and runs post‑sale marketing (Onboarding→Adoption→Expansion→Advocacy), powered by a modern Marketing Automation stack and compliant with Pharma.
Scope of Responsibilities
A) Factory Architecture & Blueprint
- Design the Bowtie Revenue Factory: define inputs (channels), assembly lines (journeys), QA gates (SLAs/MLR), outputs (Pipeline/ARR/NRR).
- Own ICPs & personas; value props per vertical (Pharma) and buying committee (IT, Compliance, Commercial, Field Excellence).
- Define data model & lead states: MCL, MQL, MQA/ABM Account, SAL, SQL, Opportunity, ARR; recycling, nurture, and disqualification reason codes.
B) Marketing Automation & Operations
- Select/implement MAP (Marketing Automation Platform) (e.g., Marketo/Eloqua/HubSpot) and integrate with CRM (e.g., Salesforce/HubSpot).
- Build behavioral + firmographic lead scoring; dynamic segmentation; enrichment & dedupe; UTM discipline; routing with speed‑to‑lead SLAs and alerts.
- Author multi‑channel journeys (email, paid, content, webinars, events, retargeting) and product‑triggered communications in partnership with CPO/PMM.
- Stand up dashboards (MQL→ARR), attribution (sourced/influenced, multi‑touch), cohort views, and an A/B experimentation program.
C) Demand Generation & Channels
- Own SEO/content strategy (topic clusters/use cases), paid acquisition (LinkedIn/SEM/retargeting), ABM (1:1⁄1:few/1:many), partner and event motions.
- Ship conversion assets: industry LPs, ROI calculators, interactive demos/sandboxes, case libraries; enforce clear CTAs into demo/trial/MQL flows.
D) Website, Lifecycle & Post‑Sale Marketing
- Increase website CVR; implement consent & preference center (GDPR), regional routing; instrument web analytics.
- With CS/CEC: run onboarding/adoption/expansion/advocacy programs; build champions/community; connect product analytics to lifecycle campaigns.
E) Alignment with Sales (CCO) & Product (CPO)
- Codify MQL/MQA definitions, scoring, routing SLAs with Sales; weekly revenue sync and closed‑loop feedback on lead quality and outcomes.
- Partner with CPO/PMM on T1/T2 launches and value messaging; set pipeline influence goals; deliver enablement (battlecards, demo narratives) aligned to product readiness and MLR timelines.
F) Compliance & Privacy (Pharma B2B)
- Run MLR (Medical‑Legal‑Regulatory) approvals for all external materials; maintain version registry and audit trail.
- Ensure GDPR/consent compliance, B2B boundaries (no vendor outreach to HCPs), and regional routing policies.
G) Team, Vendors & Budget
- Build and lead: Marketing Ops, Demand Gen/ABM, Content/SEO, Paid, Events/Community (plus agencies).
- Own budget, media plan, quarterly hiring plan, and vendor selection/management.
Required Experience
- 8–12+ years in B2B SaaS marketing (CRM domain strongly preferred; Pharma CRM is a plus); 3+ years in a Director/Head role.
- Proven experience in the US market is a must.
- Hands‑on implementation of MAP and lead lifecycle: scoring, MQL/MQA, routing SLAs, attribution, CRM integration and data hygiene.
- Built and scaled Bowtie‑style revenue engines across pre‑sale and post‑sale loops with measurable impact on pipeline, ARR and NRR.
- Leadership across Demand Gen/ABM/SEO/Paid/Content; running integrated enterprise campaigns with clear revenue accountability.
- Compliance experience: MLR governance, GDPR/consent; understanding of Pharma B2B boundaries.
- Data‑driven operator with strong executive communication to CEO/CCO/CPO; comfortable with funnel math and forecasting.
Skills & Tools
- MAP (Marketo/Eloqua/HubSpot), CRM (Salesforce/HubSpot), CDP (Segment or equivalent), enrichment/intent (ZoomInfo/Clearbit/6sense/Demandbase), webinar/event platforms.
- Web analytics (GA4 or equivalent), tag manager, A/B testing, SEO suite, BI (Looker/Tableau/Power BI), basic SQL for cohort and funnel analysis.
- Process tooling: project management, content calendar, MLR checklists, SLA monitoring.
Culture & Soft Skills
- Outcome‑oriented, translates marketing data into revenue and product impact.
- Systems thinker, operational discipline (SLAs, playbooks, calendars).
- Collaborative partner to CEO/CCO/CPO, transparent, concise communicator.
- Builder who hires A‑players, delegates smartly, and develops talent.
