Job description
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU’LL DO
At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale.
That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it.
You will define and drive the overarching content vision for Braze. You will bring a strong point of view and act as the strategic leader who connects brand narrative, audience insights, and business objectives into a cohesive, high-impact content strategy. Your influence will extend across the company, aligning executive stakeholders and cross-functional teams to deliver compelling and effective content across every stage of the buyer’s journey.
This role requires a leader who can both set the vision and operationalize it, developing a unified approach to content that scales across functions, geographies, and channels.
In this role, you will:
- Develop and evangelize Braze’s content strategy, creating clarity and alignment across many teams, including Marketing, Product Marketing, Industry Marketing, and Regional Marketing
- Act as the content authority across the organization—leading with a strategic, data-informed perspective and influencing senior stakeholders, including VPs and SVPs
- Collaborate with marketing and business leaders to establish content priorities, define audience journeys, identify message gaps, and ensure strategic alignment with go-to-market plans
- Oversee the development and implementation of content strategy roadmaps, from brand awareness through conversion and customer expansion
- Build a clear framework for content planning, creation, and distribution—ensuring consistency, quality, and purpose across all content assets and touchpoints
- Establish and operationalize a scalable content infrastructure, including editorial standards, processes, governance, measurement frameworks, and a test-and-learn roadmap
- Partner closely with regional marketing leads to develop an efficient and high-impact localization strategy that respects regional nuances while maintaining global consistency
- Lead, mentor, and grow a high-performing team of content strategists, editors, and writers—fostering clarity, creativity, and accountability
- Define and track content KPIs to drive performance and continuously optimize output
- Evaluate and evolve tools, systems, and resourcing models to increase content impact, velocity, and efficiency, including oversight of agency relationships to scale production, extend format capabilities, and manage surges in demand
- Stay current on emerging technologies, including AI tools for content creation and optimization, and assess opportunities to thoughtfully integrate them into content workflows
WHO YOU ARE
You’re a positive, sleeves-rolled-up individual who thrives on navigating the rapidly evolving tech space. You’re a strong communicator and collaborator with a proven record of cross-functional leadership that brings teams along to achieve business objectives.
- A strategic storyteller with a strong POV, executive presence, and the ability to inspire and influence senior leaders and cross-functional peers
- A builder: of vision, frameworks, teams, and operational excellence
- A collaborative leader who excels at unifying stakeholders around a common content strategy, balancing global consistency with local relevance
- A mentor and coach who brings out the best in others and thrives on developing talent
- A B2B content expert with a deep understanding of the enterprise SaaS landscape and the ability to simplify complexity for multiple audiences
- A performance-driven marketer who uses data to inform strategy, guide decisions, and communicate results
Qualifications:
- Deep experience in content strategy, editorial, or content marketing, with 5+ years in leadership roles managing high-performing teams
- Proven experience building and leading content strategy for B2B enterprise SaaS companies, ideally across global markets
- Strong executive communication skills with a demonstrated ability to influence at the VP and C-suite level
- Portfolio showcasing strategic content programs that drive awareness, engagement, and measurable business outcomes
- Experience working with cross-functional teams, including Product Marketing, Demand Generation, Brand, Digital, and Regional teams
- Deep knowledge of content planning, SEO, editorial standards, governance, and distribution
- Familiarity with content management and marketing platforms (e.g., Asana, Uberflip, PathFactory)
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $212,700 and $225,250/year with an expected On Target Earnings (OTE) between $250,235 and $265,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.
WHAT WE OFFER
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Braze is proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In’s Best Places to Work. In 2024, we were included in U.S. News & World Report’s Best Companies to Work For (Top 10%) and recognized in Great Place to Work’s Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women.
Additionally, we were featured in Great Place to Work UK’s Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.
You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We’re committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.
