CRM Manager

Job Description

🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than ¹⁄₃ of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact.

💻 Product: Too Good To Go operates the world’s largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.

📈 Scale: We’re growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth’s atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market.

⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company’s list of the World’s Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME’s 100 Most Influential Companies. Most recently, we won Apple’s coveted Cultural Impact Winner.

Your mission:

With the US and Canada representing some of the highest levels of food waste globally, your work in CRM will be the primary driver of building a localized movement that turns surplus food into saved meals at scale.

Your Role:

We are looking for a data-driven, creative, and proactive CRM Manager to join our team. As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada. Serving as a bridge between local impact and global excellence, you will partner closely with the Global CRM team to optimize our tech stack (Braze, Amplitude, Salesforce Marketing Cloud) and refine processes, ensuring global tools are leveraged to maximize effectiveness for North American consumers.

In this role, you will set the communication strategy for our existing users—with a focus on increasing lifetime value, retention, and loyalty—while supporting B2B lead generation efforts to bring qualified partners onto the platform.

Responsibilities:

• North American Strategy & Execution (B2C)

  • Local Roadmap: Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
  • Growth & Optimization: Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
  • Data & Segmentation: Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.

• B2B Support & Cross-Functional Collaboration

  • B2B Lead Nurturing: Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
  • Supply Engagement: Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.

• Global Partnership & Systems

  • Lifecycle Management: Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers.
  • Tool & Process Optimization: Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.
  • Feedback Loop: Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
  • Innovation: Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.

What We’re Looking For:

• The Experience: Significant hands-on experience in CRM, Lifecycle, or Retention Marketing. You have a proven track record in a mobile-first marketplace or high-growth B2C app environment.
• Braze Mastery: You are a power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud). You are comfortable with managing multi-channel orchestration across email, push, in-app.
• Data Fluency: You don’t just report on open rates; you track how CRM impacts CAC, LTV, and frequency. You lean into A/B testing to influence strategy.
• B2B + B2C Versatility: You can pivot from brand-aligned consumer comms to professional, value-driven B2B email sequences.
• Strategic & Tactical: You can think high-level about user journeys but are equally happy to “get your hands dirty” building campaigns and QAing links.
• Collaborative & Adaptable: You know how to advocate for local needs while remaining a team player within a global structure.

What to Expect:

This is a high-ownership role that balances strategy with execution. Your time will typically be split across three core areas:

• 50% Campaign Execution & Implementation: You are the primary operator for North America. This means building, QAing, and launching campaigns in Braze, and ensuring every touchpoint is error-free.
• 30% Strategy & Performance Analysis: Reviewing North America performance metrics in Looker and Amplitude to plan your next sprint of experiments, refine lifecycle journeys, and report on LTV and retention.
• 20% Global Partnership & B2B Support: Acting as the voice for North America CRM in global forums to influence the tech roadmap, while collaborating with the local B2B team to optimize the lead nurturing engine.

Our values

• We win together: Food waste is a big beast to fight. We believe in a #oneteam.
• We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
• We keep it simple: Our ambitions are bold but our solutions are simple.
• We build a legacy: We’re proud of the change we’re driving.
• We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.

What we have to offer

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,350+ colleagues across 20 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

• WORK FLEXIBLY:

  • Enjoy hybrid working from our great offices, at home or abroad.
  • Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
  • Health insurance and pension plans (subject to country of employment).
  • Additional days off for significant life events

• CELEBRATE & SOCIALISE

  • Regular social events like summer and winter parties.
  • Coffee, snacks and fully-equipped kitchens.
  • Get to know our community with a monthly free Surprise Bag
  • Paid volunteer time through our Shareback volunteering programme
  • Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

Certain US states/jurisdictions require Too Good To Go to include a reasonable estimate of the salary range for this role. A reasonable estimate of the range for new joiners for this role in the United States is $85,000 - $95,000. Actual salaries may vary and may be above or below the range based on various factors, including, but not limited to, an individual’s assigned work location, experience, and expertise.

#LI-LO1

#LI-Hybrid

A Movement for Everyone

We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.