Job Description
Position: Marketing Executive
Shift pattern/Hours: 09:00 – 17:30 or 08:30 - 17:00
Reports to: Advertising & Acquisition Manager
Location: Stafford (3 Office days, 2 days remote)
About us
TopCashback is one of the largest cashback sites in the world, dedicated to helping our members save money when they shop. The service simplifies the process of earning cash back on online purchases, supporting over 20 million people worldwide to reduce their shopping expenses and enhance their spending power.
With collaborations with more than 6,000 brands, we operate in the UK, US, China, Germany, France, Italy, Spain, and Australia. Our passion for saving money drives every decision we make, focusing wholly on the needs of our members, to whom we provide an award-winning service. Proudly, we are the recipients of the ‘Cashback Site of the Year’ award at the Moneyfacts Consumer Award nine times and hold a 4.5 rating on TrustPilot.
The Role
The role sits within the acquisition marketing team, working towards attracting new members to use our service through performance-driven digital channels including paid social, web search and app search.
While the role has a clear focus on direct response acquisition, you’ll work within a collaborative team, where flexibility is important. This means applying your performance marketing skills across different campaigns, partners or channels as priorities shift.
This role is ideal for someone with hands-on experience, 3 years Google Advertising exposure and who’s ready to take ownership of campaign performance, optimisation and testing, while working closely with senior marketers and wider teams.
Key Responsibilities
Campaign & Channel Management
Manage and optimise direct response campaigns across:
- Paid social platforms (e.g. Meta, TikTok)
- Web search (e.g. Google Search, Bing)
- App search and app acquisition campaigns
Support the planning and delivery of campaigns against acquisition and CPA targets
Growth, Testing & Optimisation
- Generate campaign and promotion ideas to drive efficient member acquisition
- Regularly analyse performance and produce clear, actionable reports
- Optimise bids, budgets, targeting, creative and funnels based on performance data
- Ensure new member journeys are optimised from click through to sign-up
Creative, Messaging & Collaboration
- Work closely with design, marketing and PR teams to deliver accurate, compelling messaging
- Apply performance marketing best practice across other channels and campaigns when required
Reporting & Analysis
- Monitor key performance metrics including CPA, conversion rate, ROAS and member quality
- Use data and insights to recommend improvements and new opportunities
- Support reporting using tools such as platform dashboards, BI software and Excel
Essential
- Previous experience in a digital performance or direct response marketing role
- Hands-on experience managing paid digital campaigns (2-3 years minimum)
- Analytical skills with the ability to use data to improve performance
- Experience with marketing reporting and working towards cost-per-conversion goals
- Clear written and verbal communication skills
- Attention to detail, particularly in marketing messaging and campaign setup
Desirable
- Experience with app-focused acquisition campaigns
- Familiarity with mobile measurement platforms
Personal Attributes
Results-driven with a proactive approach to finding growth opportunities
Comfortable working in a fast-paced, evolving environment
Relationship-building skills and confidence working with multiple stakeholders
Organised, adaptable and able to manage multiple priorities
Curious mindset with a willingness to test, learn and improve
31 days holiday including flexible Bank holidays. Plus loyalty holiday after 1 & 2 years’ service. Ability to buy and sell holidays
Private medical cover (Vitality) with access to online GP service, free coffees, cinema tickets, discounted gym membership
Medicash health cash plan, Income protection & life assurance
Enhanced family related leave
Flexibility - we understand you don’t want to miss the first day back to school or that important appointment for a loved one
Companywide pay review each year
Extensive training menu and e-learning library available to all employees
