Job Description
Department: Marketing
Location: APAC Region (Hybrid, Gurugram Office)
Reports to: APAC Marketing Lead (with dotted-line support to Global Marketing & Sustainability Director)
Role Overview
The APAC Marketing Assistant will play a key role in delivering regional marketing initiatives that support sales growth, customer engagement, and brand consistency across Indian, Australian and GPN Southeast Asia markets. This role supports the execution of digital, event, content, and product marketing activities, while collaborating closely with regional sales teams, GPN Partners, and the global marketing organization.
This is an ideal role for someone early in their marketing career who is organized, creative, good copywriter, collaborative, and eager to learn within a global security business environment.
Key Responsibilities
1. Campaign & Content Support
- Assist in the creation, localization, and deployment of regional marketing campaigns aligned with global strategy.
- Coordinate the adaptation of product brochures, presentations, case studies, and videos for local markets.
- Support the management of regional website content and social media activity, ensuring alignment with brand guidelines.
2. Digital Marketing Execution
- Support email marketing activities including database segmentation, campaign set-up, tracking, and reporting.
- Help optimize regional SEO/SEM initiatives through content updates and keyword research.
- Monitor digital performance metrics and compile monthly dashboards for the APAC Marketing Lead.
3. Events & Trade Shows
- Assist in organizing regional exhibitions, customer events, webinars, and partner training sessions.
- Coordinate logistics including stand materials, promotional items, presentations, and post-event follow‑up.
- Collaborate with sales teams and GPN Partners to ensure smooth event execution.
4. Sales Enablement
- Maintain up-to-date marketing collateral on shared platforms for the APAC sales team.
- Support requests for customized materials, such as project references, submittals, and proposals.
- Help coordinate product launches and promotional campaigns in the region.
5. Market & Competitor Insights
- Collect and organize market intelligence, customer insights, and competitor information to support marketing planning.
- Assist in tracking regional trends related to security, sustainability, and smart building technology.
6. Administration & Coordination
- Manage regional marketing budgets, invoices, and purchase orders.
- Coordinate with external suppliers, creative agencies, printers, and translators.
- Support internal communication activities for the APAC region.
Skills & Experience
Essential
- 1–2 years’ experience in marketing or communications (internships included).
- Strong organisational skills with excellent attention to detail.
- Good copywriting and editing skills in English.
- Strong creative skills utilising design platforms such as Canva.
- Proficiency in PowerPoint, Excel, and basic design tools (e.g., Canva, Adobe Express).
- Ability to work across multiple projects and meet deadlines.
- Proactive mindset with a willingness to learn and contribute.
Desirable
- Experience in B2B or manufacturing/security sectors.
- Familiarity with digital marketing platforms (HubSpot, Google Analytics, LinkedIn).
- Experience supporting events, trade shows, or distributor marketing.
Personal Attributes
- Collaborative team player who enjoys working with diverse cultures.
- Curious, creative, and eager to develop marketing capabilities.
- Confident communicator with strong interpersonal skills.
- Positive attitude and growth-oriented mindset.
