Job description
Company Description
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
Job Description
The External Communications & Media Manager is responsible for ensuring the company is represented clearly, credibly, and consistently across external channels. This role supports earned and paid media efforts, prepares subject-matter experts for external visibility, and helps manage high-impact external communications aligned to company priorities. Working in close partnership with the SVP, Corporate Brand & Communications, this role executes against the established corporate narrative, translating it into disciplined media engagement, external messaging, and public-facing content. The role combines sound judgment with hands-on execution and supports external agency partners and paid amplification used to build awareness and credibility.
KEY DUTIES/RESPONSIBILITIES
- Integrated Media: Identify media opportunities aligned to company priorities and approved messaging; Lead earned media strategy and manage the PR agency relationship; Manage the paid media plan to amplify announcements, thought leadership, and high-credibility content; Ensure earned and paid activity is disciplined, factual, and aligned with approved narrative and positioning (40%)
- External Communications Execution: Execute external communications in alignment with the corporate narrative, ensuring consistency and accuracy across media, public forums, and external-facing platforms; Support company-wide external communications during moments of visibility, change, or growth (20%)
- Website Content: Create and maintain foundational website content that reflects the approved corporate narrative; Partner with Digital Platforms & Channel Operations to ensure content accuracy, governance, and ongoing maintenance (20%)
- Speaker Readiness: Prepare subject-matter experts for media interviews, speaking engagements, and public forums; Build and manage a speakers’ bureau, approved messaging, and guardrails; Ensure speakers represent the company accurately, credibly, and consistently (10%)
- Cross-Functional Partnership: Partner closely with -Content and Creative within Marketing Strategy & Growth, Legal and Compliance; Flag risks, inconsistencies, or emerging issues in external representation (10%)
Qualifications
EDUCATION
- Bachelor’s degree in related focus, Marketing, Public Relations, Communications, Business (Preferred)
EXPERIENCE
- 7-10 years of experience in external communications, media relations, or related fields (Required)
- Experience managing PR agencies and external partners
- Experience creating a paid media plan and overseeing paid media budgets
- Strong editorial judgment and experience supporting executive communications
- Comfort operating in regulated or high-visibility environments
- Financial Institution and/or B2B experience preferred
Additional Information
Base salary: $85,000-$120,000
Position is eligible for an annual bonus incentive program.
*Applications will be accepted through March 13, 2026, after which the posting will be closed and no longer available for submissions.*
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
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