Digital Analytics Specialist

Job description

Viamericas is a #1 ranked and licensed money transmitter offering international money transfer, bill payment, check processing and a variety of other services at thousands of agent locations across the United States, and 287,885 locations in 95 countries.  At Viamericas, our ultimate objective is to help immigrants succeed and improve their lives by providing the highest quality financial services.  We are always seeking TOP TALENT – experienced individuals who embrace our core values of respect, innovation, integrity and impact.

The Digital Analytics Specialist will lead the implementation, governance, and continuous optimization of Viamericas’ digital analytics ecosystem. This role is responsible for designing and operationalizing the frameworks that enable full-funnel visibility across digital products and internal applications used by Viamericas agencies for remittance transactions.

The specialist will define and enforce best practices for Google Analytics 4 (GA4), Google Tag Manager (GTM), and BigQuery integrations, ensuring accurate event instrumentation and data quality that supports decision-making and conversion optimization. This role combines technical implementation expertise with analytical and strategic thinking to transform raw behavioral and transactional data into actionable insights that drive product performance, customer engagement, and business growth.

Duties and responsibilities

• Governance & Implementation
• Design and maintain the digital analytics governance model for GA4, GTM, and related tools, ensuring alignment with organizational data and privacy standards.
• Lead the implementation of event-tracking plans across all digital assets, including Viamericas.com, mobile products, and internal applications (e.g., agency transaction portals).
• Collaborate with Digital Product, Development, and Data Engineering teams to ensure consistent tagging, dataLayer design, and tracking fidelity across platforms.
• Oversee the integration between GA4 and BigQuery to enable advanced behavioral analysis and attribution modeling.

Measurement Strategy & Analysis

• Define and maintain KPIs and conversion funnels for digital experiences and campaigns.
• Propose and define dashboards and analytical frameworks that translate digital behavior into actionable business insights, to be developed in collaboration with the Data Visualization team.
• Collaborate with Product Managers and Marketing to define event taxonomies and ensure accurate conversion tracking from awareness to remittance completion.
• Support experimentation (A/B testing, personalization) through reliable measurement frameworks.

Data Quality & Optimization

• Conduct QA and debugging of GTM and GA4 implementations using Tag Assistant, DebugView, and BigQuery validation queries.
• Monitor data discrepancies, ensuring event-level accuracy and alignment with backend systems.
• Lead the documentation of instrumentation logic, event schemas, and error-code mapping (e.g., gateway response normalization for Fiserv integrations).
• Continuously propose improvements to enhance conversion tracking, attribution models, and user journey analysis.

Collaboration & Enablement

• Partner with cross-functional teams (Development, Marketing, Digital Products, and Data & A.I.) to align tracking design with business objectives.
• Train internal stakeholders on interpreting analytics reports and KPIs.
• Act as the internal evangelist for data-driven decision-making, promoting analytical literacy across digital teams.

Requirements and Skills

• Education
• Bachelor’s degree in computer science, Engineering, Data Science, Marketing Analytics, or related field.
• Certifications in GA4 and GTM (preferred).
• Advanced training or coursework in digital analytics, data visualization, or marketing technology is a plus.

Experience & Technical Skills

• Proven experience implementing and managing GA4 and GTM in large-scale digital environments.
• Strong understanding of event-driven architecture, dataLayer design, and cross-domain tracking.
• Proficiency in SQL and BigQuery for advanced data validation and analysis.
• Experience integrating analytics with marketing automation and CRM tools (e.g., HubSpot, Salesforce, or similar).
• Solid experience in software development and change management, ensuring that new and existing applications are built to generate and capture data according to digital analytics standards and governance guidelines.
• Understanding of data privacy (GDPR, CCPA) and secure analytics practices.
• Familiarity with ETL/ELT pipelines and collaboration with data engineering teams.
• Ability to translate technical tracking requirements into business insights and vice versa.

Soft Skills

• Analytical and critical thinker with a passion for precision and data integrity.
• Excellent communication skills in both English and Spanish, with the ability to effectively bridge technical and business audiences across global teams.
• Strong sense of ownership, initiative, and ability to work cross-functionally.
• Curiosity about digital behavior, conversion optimization, and customer journey analytics.
• Adaptability in a fast-paced, data-driven, and multicultural environment.

Working Conditions

• Hybrid work schedule, with on-site attendance three days per week.
• Hardware is set up for you to work from home.
• Performance Bonus
• Flexible hours - make your schedule.
• Diverse and multicultural work environment.
• An innovative environment with the structure and resources of a leading multinational.
• Here you can grow at the speed of your learning curve.
• This position may require weekend and evening work as we collaborate with our partners internationally on audits and in support of corporate initiatives.

Come work for industry leaders! We are the fastest growing company in the industry, with best in class products.  We offer an environment of growth and learning that will help you to grow your potential and develop as a professional.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.