Job description
The Social Media Lead is responsible for increasing brand and product awareness, as well as maximizing engagement with our customers and community across Wacom’s US and Latin American social platforms.
In supporting our vision to make the world a more creative place, social media activities need to inspire the community, create new leads, deepen customer relationships, and support in reaching regional sales goals. The Social Media Lead is responsible for creating, editing and managing social media content for the Americas Region. This includes providing social media support for adjacent verticals including corporate community engagement, K-14 education, signature solutions, and OEM products in main or secondary channels as appropriate.
Location: This is a remote position based in the Portland OR/Vancouver WA metro area with occasional need to meet in person.
Pay & Benefits: The pay range for this position is $70,000- $97,000 annually. Pay within this range is based on job-related knowledge, skills, and experience. Medical, dental, vision benefits, 401k match, and a generous time off package are included. Visit our careers page for further details on the benefits of working for Wacom: https://www.wacom.com/en-us/about-wacom/careers-at-wacom
What you will be doing:
Strategy & Collaboration:
- Own the development of a clearly defined social media content strategy and execute social media initiatives that support the marketing objectives in the region.
- Collaborate with other region’s social media team members to align strategy, content development and execution across regions.
- Collaborate with internal partners to maintain a shared, forward-looking content calendar and proactively communicate social media activities to internal teams
- Initiate appropriate 3rd party collaboration (e.g. communities, blogs, software and hardware vendors, etc.)
- Build and maintain relationships with the social media teams at partner organizations.
Content Creation & Publication:
- Lead editorial planning, content creation, tracking, monitoring and reporting for assigned platforms while collaborating on shared responsibilities and tasks
- Develop social media content for all launches/campaigns in the assigned regions as well as support for enabling and corporate functions
- Work closely together with all cross functional teams to support initiatives created in marketing and sales in line with brand guidelines
- Initiate and manage influencer relationships to drive distribution of Wacom social media content to a wider audience
- Collaborate with internal team members and selected influencers to ensure proper licensing requirements are met for all content developed or shared, in line with industry best practices.
Community Management:
- Regularly engage in community management to further create connections between Wacom and its audience, build brand loyalty, and enhance brand authenticity.
- Grow new communities by broadening the target audience and driving awareness of Wacom products
- Build out content and grow community on new and emerging social media platforms, as appropriate
Advertising:
- Collaborate with digital marketing and paid media teams to execute social media advertising on priority channels.
- Ensure social advertising content utilizes best practices by platform, including copywriting, content format, hashtag use and reporting.
- Manage a monthly boosting budget to increase brand awareness and drive engagement across target platforms
Listening & Analytics:
- Analysis (listening) and interpretation of trends on the social web, including competitors and partners
- Provide insights, dashboards and reports based on the existing or still to develop KPIs and analytic tools such as Emplifi
- Utilize data analytics to guide social media strategies
- Be a subject matter expert for social media best practices and partner with other regions on aligned approach and strategy including participating in global content sharing team
Skills you bring:
5+ years of experience designing, writing, editing, and curating content for social media
Bachelor’s Degree in Communications, Marketing or Design or equivalent experience
Knowledge in community management, particularly on Meta, X, Pinterest, TikTok, and YouTube and LinkedIn is a must; experience with creating, editing and managing blogs would be helpful
Experience onboarding new social media platforms
Experience as a content creator, esp. for short form video is highly preferred
Track record as online editor (including ability to manage external content creation); knowledge of journalistic writing and principles is necessary; experience with live content production (streaming) and webinars is a strong plus
The ideal candidate is open-minded and creative, willing to think out of the box and help to develop new ways of efficient SoMe communication
Strong team player with experience in international / intercultural teams
Knowledge of handling CMS tools (preferably Emplifi) is preferred
A deep interest in design/arts/culture is a must
Ability to effectively manage time and meet deadlines
Work effectively in a collaborative team environment
Experience with any of the following is highly desirable:
- Bilingual written proficiency in English and a second language (either Spanish or French is preferrable)
Why work for Wacom?
Founded in 1983, Wacom is the world’s leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality. We also offer our products as OEM solutions to leading tablet device and PC manufacturers.
We encourage our team members to bring their individual spirit and enthusiasm to the work they do. With our global headquarters in Tokyo, Japan, U.S. headquarters in Vancouver, WA, and team members around the world, we work together to support the vision of Lifelong Ink. This global perspective supports the understanding that every person brings a unique background and talent to Wacom and informs our work to create a culture of belonging.
Our flexible work style allows most team members to determine the best work structure for themselves, whether full time in the office, hybrid, or fully remote. We focus on results and outcomes, not where and when you work. Our benefit package includes a variety of programs designed to support your health, your financial future and offer a safety net. Visit our careers page to find out about our benefits: https://www.wacom.com/en-us/about-wacom/careers-at-wacom Come and join our team and support our vision to bring people and technology closer together through digital pen, ink, and tablet technology.
Why work for Wacom?
Founded in 1983, Wacom is the world’s leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality. We also offer our products as OEM solutions to leading tablet device and PC manufacturers.
We encourage our team members to bring their individual spirit and enthusiasm to the work they do. With our global headquarters in Tokyo, Japan, U.S. headquarters in Vancouver, WA, and team members around the world, we work together to support the vision of Lifelong Ink. This global perspective supports the understanding that every person brings a unique background and talent to Wacom and informs our work to create a culture of belonging.
Our flexible work style allows most team members to determine the best work structure for themselves, whether full time in the office, hybrid, or fully remote. We focus on results and outcomes, not where and when you work. Our benefit package includes a variety of programs designed to support your health, your financial future and offer a safety net. Visit our careers page to find out about our benefits: https://www.wacom.com/en-us/about-wacom/careers-at-wacom Come and join our team and support our vision to bring people and technology closer together through digital pen, ink, and tablet technology.
