Job Description
Marketing Systems & Lifecycle Operations Specialist I (Hybrid)
Overview:
The Marketing Systems & Lifecycle Operations Specialist I is a technical execution role focused on the configuration and deployment of automated user journeys, ad-hoc communications, and first-party audience management. Success in this position requires a systems-thinking mindset to ensure the flawless technical delivery of cross-channel messaging—including email, push notifications, in-app messages, and SMS—while maintaining complex audience segments for paid media. This is not a strategy or creative role; it fits into the Marketing Operations department as a core technical function, responsible for the precision-based implementation of data-driven campaigns for both B2C and B2B audiences.
The impact you’ll make:
- Assist the Lifecycle Marketing team by building campaign configurations based on provided briefs and documented requirements.
- Execute multi-channel lifecycle communications, including email, push notifications, in-app messages, and SMS, for both consumer (B2C) and merchant (B2B) audiences under guidance from senior team members.
- Build and update automated, trigger-based user journeys using established templates and documented logic.
- Deploy ad-hoc and one-time marketing sends, following documented processes to ensure timely and accurate delivery.
- Create and update first-party audience segments in the CRM and/or CDP for use in lifecycle campaigns and paid media syncs.
- Conduct quality assurance (QA) checks on communications and audience lists to confirm links, personalization tokens, and targeting criteria are functioning as intended.
- Support A/B test setup by implementing variations and ensuring proper audience splits as directed by senior team members.
- Monitor campaign sends and audience sync reports on a regular basis and flag discrepancies or errors to Specialists or Senior Specialists.
- Respond to incoming inquiries from the Support team by researching routine issues and escalating more complex problems as needed.
- Maintain and update internal documentation related to journey setup, messaging schedules, and audience criteria to ensure accurate record-keeping.
What you’ve accomplished:
- Requires a minimum of 0–2 years of experience in a role that requires technical execution (e.g., Marketing Ops, Systems Admin, or Data Coordination).
- Possesses a Bachelor’s degree in Information Technology, Marketing, Business, or a related field; OR provides equivalent hands-on professional experience in a technical or marketing operations environment.
- Demonstrates the ability to translate business requirements into technical logic (e.g., understanding if/then statements and boolean logic).
- Exhibits a high level of organizational skill with the ability to manage the competing deadlines of automated journeys and one-time campaign sends.
- Demonstrates extreme attention to detail, specifically regarding data filters, exclusion lists, and deep links.
Bonus points:
- Familiarity with coding languages such as HTML or Liquid (or similar dynamic content languages) and an understanding of CRM platforms and marketing automation tools.
- Demonstrated proficiency in core MarTech platforms, specifically Braze or similar CRM/Marketing Automation systems, Segment or comparable CDPs, and Branch or other mobile measurement platforms (MMPs).
- Experience writing and executing Snowflake queries (or SQL) to verify data accuracy, audit audience segments, and pull performance reporting.
- Basic understanding of the cannabis industry landscape and the importance of compliant data handling.
- Experience working in a fast-paced environment where priorities shift quickly between execution tasks and data management.
- Strong technical proofreading skills with an eye for consistent logic and formatting across all digital touchpoints.
The base pay range for this position is $56,243.00 - $65,000.00 per year
2026 US Benefits for Full Time, Regular Employees:
Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave
Why Work at Weedmaps?
Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.
You too can have a hand in shaping the industry’s future; ready to roll with us?
See how we’ve grown—our journey, leadership team, and what’s next atWeedmaps.com/corporate
About Weedmaps:
Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
“Freedom to choose. Freedom to access. Freedom to enjoy.”
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
Our recruiters will always communicate with candidates through an @weedmaps.com email address.
CORRECT: [email protected]
INCORRECT: [email protected]
Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
If you are interested in a role at Weedmaps, please apply through our established channels.
Weedmaps Careers Page or LinkedIn
If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
