Job description
Company Description
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
Find a job that let’s your imagination run wild!
Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.
About the Role
We’re looking for a Marketing Manager with a proven track record of driving brand engagement and delivering impactful campaigns. Reporting to the Senior Marketing Manager, you’ll turn franchise strategies into actionable marketing plans developing creative campaign ideas, managing execution, and measuring performance. You will also line-manage the Content & Community Specialist, ensuring alignment and growth.
This role is hands-on and highly collaborative, requiring strong organizational skills and experience in multi-channel campaign management. You will work closely with internal teams across Franchise, YouTube, FAST, Media Solutions, and Licensing/Consumer Products as well as agencies and influencers/creators to ensure campaigns are innovative, on-brand, and optimized for success.
Job Description
- Translate marketing strategies into tactical briefs, execution plans and calendars, ensuring alignment with objectives.
- Manage day-to-day relationships with agencies, freelancers, and content creators; oversee asset delivery and deadlines.
- Plan and execute influencer and creator programs, ensuring compliance with brand and legal guidelines and campaign goals.
- Collaborate with Media Solutions to brief digital advertising campaigns, monitor performance, and optimize creative for ROI.
- Integrate consumer product priorities and retail promotions into marketing activity in partnership with Licensing teams.
- Monitor campaign performance, applying test-and-learn approaches and optimizing tactics based on KPIs.
- Provide constructive feedback on social and marketing assets, ensuring adherence to brand standards and platform best-practice.
- Maintain campaign calendars aligned to franchise priorities and seasonal plans.
- Prepare monthly performance reports with actionable insights and recommendations and contribute to quarterly reviews, providing context and learnings to senior stakeholders.
- Suggest workflow and content improvements to enhance efficiency and effectiveness.
Qualifications
- Hands-on experience managing multi-channel campaigns end-to-end, from planning to reporting with a focus on social media and digital marketing.
- Strong understanding of marketing principles, including funnel strategies and paid/organic/earned channels.
- Proficiency with marketing and social media tools, including analytics platforms (e.g., Google Analytics, social insights), scheduling tools (e.g., HeyOrca, Hootsuite), and content editing software (e.g., Adobe Suite, Canva).
- Ability to interpret analytics dashboards and translate insights into actionable optimizations.
- Exceptional project management skills and attention to detail.
- Experience working with agencies, freelancers, and cross-functional teams.
- Skilled in providing creative feedback and applying brand guidelines.
- Demonstrated ability to take ownership and drive initiatives in a fast-paced environment.
- Clear, confident communication style and ability to collaborate with stakeholders.
- Passion for kids’ and family entertainment and digital storytelling.
Additional Information
What We Offer
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!
Our Commitment
Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide.
Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
