Job Description
About Jade Leaf Matcha
At Jade Leaf Matcha, we’re redefining how people fuel their day. Our premium, organic matcha is sourced directly from trusted family-owned farms in Japan and crafted for clean energy, great taste, and real impact. Since 2014, we’ve brought authentic matcha to every cup at a fair price.
From café-worthy lattes to daily wellness rituals, our products power modern lifestyles—and our brand momentum is growing fast. We’re a team of builders, creatives, and problem-solvers who move quickly, think boldly, and care deeply about quality and community. If you’re excited about building brands people love and want to make your mark in a high-growth environment, you’ll feel right at home here. Join us, and help shape a brand people love while making a meaningful impact—from farm to tea master to every sip.
Workplace
Remote – New York City
This is a 3-month contract role.
About the Role
We are seeking a highly motivated, creative, and entrepreneurial Marketing Intern based in New York City to support key brand initiatives and drive local market growth. This role blends brand marketing, content creation, and grassroots sales, offering hands-on experience across multiple aspects of a high-growth CPG company.
The intern will own two primary projects while also supporting the broader marketing team across content, social media, and affiliate initiatives.
What You’ll Do
1. Matcha Truck Brand Ambassador (Primary Project)
Act as the face of Jade Leaf Matcha for our NYC-based matcha truck sampling program (June–July)
Develop and execute a social media strategy to generate buzz, excitement, and foot traffic to the truck
Create engaging, on-brand content (TikTok, Instagram, etc.) during events
Assist with on-the-ground execution of sampling events, including customer engagement and brand storytelling
Collaborate with the marketing team to amplify reach through influencers, partnerships, and real-time content
2. Local Market Expansion (Sales + Marketing Project)
Identify and prospect local cafés, coffee shops, and specialty grocery stores in NYC
Support outreach efforts to introduce and position Jade Leaf Matcha products
Assist in developing pitch materials and outreach strategies
Track leads, conversations, and progress toward placements
Provide feedback and insights on market trends and customer needs
3. General Marketing Support
Assist with content creation and approval workflows
Support social media strategy and execution, including trend research and ideation
Help manage and grow affiliate and influencer partnerships
Contribute to campaign brainstorming and execution across channels
What We’re Looking For
Based in New York City and available for in-person events
Strong interest in marketing, startups, and/or CPG brands
Robust knowledge and passion for matcha is a plus
Comfortable being on camera and engaging with customers
Self-starter with an entrepreneurial mindset
Strong communication and organizational skills
Familiarity with social platforms (TikTok, Instagram) and content trends
What You’ll Gain
Hands-on experience in brand building at a leading CPG company
Ownership over real, high-impact marketing and sales initiatives
Exposure to influencer marketing, retail expansion, and experiential marketing
Opportunity to build a portfolio of content and campaigns
Direct mentorship from an experienced marketing team
