Head of SEO

Job description

The Role

We’re looking for a bold, forward-thinking Head of SEO to lead and scale our SEO discipline and help position Wpromote at the forefront of AI Search and organic discovery. This is a senior leadership role accountable for SEO strategy, innovation, team leadership, and client outcomes—with a direct impact on client retention, revenue growth, and the future of organic search at the agency.

Reporting into our VP, Organic Growth, you will lead a team of 35+ SEO professionals, drive enterprise and AI-powered SEO strategies, develop new service offerings, and partner closely with Sales, Strategy, and executive leadership to shape POVs and win new business. If you thrive at the intersection of SEO, AI, technology, and people leadership, we’d love to talk!

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $168,000 - $198,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JL

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You Will Be

• Managing a team of 35+ individuals with 5 direct reports
• Driving SEO and AI Search strategy with emphasis on holistic, scalable and innovative approach. Serve as agency lead for all SEO & AI Search POV’s
• Working directly with the Sales team to create sales materials and pitching to prospective clients
• Determining long term vision of the SEO department as well as continually innovating and staying ahead of the changing organic growth landscape. Spearhead the development of new service offerings.
• Providing growth mapping & goal setting, and performing annual formal performance reviews, while driving focus on our core values - cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success.
• Overseeing SEO work for team and clients, including strategy, development, tactical expertise, and measurement of SEO programs
• Spearheading the ideation and development of tech-enabled SEO automation and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and organic growth strategy
• Developing bespoke service solutions and strategies for our most complex, Enterprise SEO programs
• Working with the SEO directorate to determine the correct roles, responsibilities, and expertise needed to scale and grow our SEO practice. Managing the recruitment, retention, and professional development of the department.
• Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through
• Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success

You Must Have

• Minimum of 8 years of experience in technical SEO and content strategy
• 4+ years of demonstrated success in staff management, development and mentoring experience
• Demonstrated interest in AI Search (AEO/GEO) and applied learnings
• Demonstrated ability to build and lead a SEO discipline within an agency/business in a highly collaborative environment to develop and execute SEO strategies, plans, and programs for clients in a variety of industries
• Deep knowledge of all aspects of the SEO space: platforms, vendors, measurement, content creation, technology, UX
• Experience overseeing Enterprise SEO campaigns at scale across regions, lines of business, and brands
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
• An innovative and strategic mindset which includes thinking forward to new algorithm changes, being proactive about future technology, and collaborating on new strategies for improved ranking and traffic
• Strong Understanding of technical implementation to assist with articulation and execution on a variety of platforms (Wordpress, Magento, Shopify, Salesforce, and additional CMS experience is a plus)
• Practical knowledge of and experience with Python and Google Apps Script development, specifically within the context of SEO (e.g. data analysis, NLP, etc.)
• Experience with HTML, CSS, and Javascript
• Strong knowledge with measurement and reporting tools such as Google Analytics, Google Data Studio, Adobe Analytics, and Google Search Console
• Previous experience with crawling and rank reporting tools such as SEMrush, BrightEdge, Whitespark, Moz, Ahrefs, and Screaming Frog
• Strong understanding of optimization for alternative search engines, social platforms, and marketplaces, including iOS and Google Play stores, YouTube, Pinterest, and Amazon
• Working knowledge of paid media and other services in relation to SEO
• Knack to delegate efficiently and manage internal teams in the development and execution of effective planning and execution
• A track record of participating in successful new business pitches that generate growth
• The ability to use consumer insights data, organic performance, and key trends to inform the development of strategies and plans
• Strong time and project management skills, with the ability to identify and respond to situations rapidly
• Bachelor’s degree (BA/BS) or equivalent practical experience.
• Excellent oral, written, and interpersonal communication skills; including strong presentation skills

Nice to Have

• A Master’s degree in a related field

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.