Head of Performance Marketing

Job Description

Weekly office requirement: Hybrid, 2 days in office

Employment type: Permanent

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Head of Performance Marketing to play a key role in our Marketing team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing? 🤔

As our Head of Performance Marketing you’ll lead Paid Media, SEO, GEO, and CRO with an AI-native mindset that transforms how we target, personalize, and scale growth. Reporting to the VP of Growth Marketing, you’ll own the strategy and execution that fuels pipeline, accelerates conversion, and drives measurable impact across the funnel.

You’ll partner with Demand Gen, Product Marketing, and Segment Leads (Enterprise, Majors, Mid-Market, Partner) to deliver campaigns that directly support revenue goals, while working with Lifecycle Marketing to convert demand into active customers. Managing a team of specialists and agencies, you’ll build a unified, AI-powered growth engine that drives both inbound demand and account-based motions.

A few things you’ll be responsible for:

👉 Strategy and leadership

• Define and own GWI’s global performance marketing strategy grounded in customer insights ensuring alignment with business objectives and revenue goals.
• Lead the full breadth of performance marketing: Paid Media, SEO, GEO, Mobile, Programmatic, CRO, Influencer and Creator partnerships.
• Take guidance from Segment Leads and Product Marketing, translating their strategic input into channel activation plans that deliver against Enterprise, Majors, Mid-Market, and Partner goals.
• Lead, mentor, and scale a high-performing team of channel specialists, fostering a culture of accountability, collaboration, and commercial impact.
• Build AI-first creative systems in partnership with design—rapidly prototyping and testing high-performing assets at scale.

👉 Campaign planning and execution

• Manage end-to-end campaign planning: from segmentation and creative development to delivery and optimization.
• Translate product and brand narratives into performance campaigns that drive customer quality acquisition and conversion.
• Develop and manage full-funnel campaign plans, forecasts, and innovate with test-and-learn frameworks to drive scalable results and decrease CPA over time.
• Partner with Product Marketing, Lifecycle, and Demand Gen teams to test, analyze, and improve conversion journeys for inbound, ABM, and PLG motions.
• Collaborate with product teams to optimize in-product conversion and onboarding flows.
• Build AI-native workflows to personalize user journeys and integrate out-of-product experiences with in-product entry points.
• Lead global SEO & GEO strategy to maximize organic visibility, discoverability, and rankings, ensuring strong contribution to pipeline growth.

👉 Impact, measurement & optimisation

• Own media budget allocation, investment, and optimization across all channels to deliver both performance and brand outcomes.
• Ensure spend is optimized to deliver pipeline and revenue impact by segment, balancing inbound demand capture with account-based amplification.
• Manage full-funnel performance metrics reporting on CPL, MQL, SQL, pipeline contribution, ROI, LTV/CAC and revenue impact —ensuring continuous efficiency gains.
• Partner with analytics and operations teams to refine tracking, attribution models, and automation processes.

It’s also fun; shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment.

What do I need to bring with me? 🧳

You’ll need to be able to demonstrate the core skills this role requires. You don’t have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you:

👉 Significant experience in performance marketing, including leadership of multi-channel teams (paid media, SEO, CRO, programmatic).

👉 Proven track record of delivering measurable pipeline and revenue growth through full-funnel performance strategies across PLG, SLG and ABM motions.

👉 Deep expertise in paid digital channels and SEO/GEO, evidenced by past campaign results and budget ownership.

👉 Leadership experience managing multi-disciplinary teams and external partners.

👉 Analytical mindset with mastery of attribution, funnel metrics, and ROI analysis.

👉 Experience leveraging AI-driven workflows, targeting, and optimization to improve efficiency and campaign performance.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.

Why Join Us

This is a fantastic opportunity to lead a critical growth engine within a scale-up that’s redefining AI-powered consumer insights. You’ll play a key role in shaping and scaling innovative, AI-native performance marketing practices, with the freedom to test, build, and drive real impact. Along the way, you’ll collaborate with a world-class team across marketing, product, and analytics — working at the forefront of data, technology, and growth.

What’s in it for me? 🎁

At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:

🌴 Time to recharge – 25 days’ annual leave, plus office closures over the holidays.

🧘 Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.

💸 Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.

🏡 Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.

💪 Career growth – Accredited learning, leadership development, and global career mobility.

🌎 Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.

At GWI, you will find a place where you can contribute meaningfully, grow professionally, and belong fully.

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