Job description
Who We Are
Joffe Emergency Services is an all-in-one provider of expert emergency response training, event safety, and disaster preparedness supplies for individuals, schools, non-profits, small businesses, and corporations throughout the country. Our goal is to save lives and prevent emergencies through highly skilled response training that builds trust, demonstrates respect, and empowers learners to apply life-saving techniques to any individual in need, under any circumstances. As we continue to grow, we’re seeking a driven and strategic Content and Marketing Manager to lead the charge in expanding our reach and impact.
Who You Are
The Content and Marketing Manager will be the driving force behind Joffe’s content strategy and execution. You’ll orchestrate all facets of our content marketing, including newsletters (to an engaged audience of 150K+), webinars, blogs, social media, Joffe Academy (our membership platform), pay-per-click (PPC) campaigns, search engine optimization (SEO), and website content. As the “puppeteer,” you’ll pull the strings to ensure all pieces align with our brand and business goals, collaborating with a team of internal and external talent. Your strong communications background will be key to crafting compelling messages that resonate with our audience and stakeholders.
Key Responsibilities
Own and execute Joffe’s content marketing strategy across all channels—newsletters, blogs, social media, PPC, SEO, webinars, Joffe Academy, and website content—ensuring alignment with business goals.
Lead, coordinate, and inspire a team of 1–5 internal staff and external vendors (like social media specialists, content analysts, and designers) to manage specific workflows and deliver high-quality work.
Tailor messaging across Joffe’s diverse audiences—including K-12 schools, faith-based organizations, events, businesses, and families—while maintaining consistent brand voice and identity.
Serve as a steward of Joffe’s brand voice, refining our tone to be professional, approachable, and empowering—especially when communicating safety, emergency preparedness, and crisis response topics.
Develop content that positions Joffe as a trusted, calm, and expert safety advisor during times of crisis or uncertainty.
Manage and optimize PPC campaigns and SEO strategies to drive qualified leads, increase visibility, and support client acquisition.
Build lead generation and nurture funnels, including retargeting campaigns, automated email sequences, and segmentation strategies to convert and retain customers.
Oversee content creation, curation, and distribution for Joffe’s newsletter audience (150K+), strengthening community engagement and trust.
Drive a consistent editorial calendar across blogs, social media, and newsletters, integrating real client stories, data, and testimonials to showcase impact.
Plan and coordinate compelling webinars and virtual learning events that educate and activate our audience.
Collaborate with subject matter experts (SMEs) to refine and launch new content on Joffe Academy, including campaign-specific and evergreen materials, aligned with our LMS structure.
Ensure all web content is optimized for search engines and user experience, serving as the website’s lead content strategist.
Partner with the sales and partnerships teams to create collateral, pitch decks, case studies, and thought leadership content that supports growth and revenue generation.
Monitor and analyze key performance metrics to assess campaign success, generate insights, and continuously improve results.
Ensure content complies with relevant industry standards (e.g., FERPA, HIPAA when applicable), prioritizing safe, ethical, and accessible communications.
Bring enthusiasm to cross-functional initiatives, marketing experiments, and mission-aligned campaigns as they emerge.
Key Competencies (Who You Are):
Exceptional communicator: Strong writing and editing skills with a proven track record of crafting clear, compelling, and audience-tailored content across multiple formats.
Strategic thinker: Able to see the big picture, connect content to business and mission objectives, and prioritize efforts that drive measurable results.
Project manager at heart: Skilled in managing multiple initiatives at once, meeting deadlines, and keeping complex workflows moving across teams and partners.
Marketing tactician: Deep understanding of digital marketing best practices, including PPC, SEO, email marketing, and performance tracking.
Analytical mindset: Comfortable using data to evaluate performance, draw insights, and guide continuous content and campaign optimization.
Collaborative leader: Energized by working across functions and with a mix of internal staff, vendors, and subject matter experts to bring campaigns to life.
Resourceful and proactive: You take initiative, solve problems creatively, and move work forward with minimal oversight.
Audience-focused: You understand how to craft messages that speak to the needs and realities of diverse audiences—schools, parents, event organizers, and safety professionals.
Builder mentality: Excited to build and improve systems, tools, and content from scratch, or refine what exists with data-informed curiosity.
Mission-driven energy: Motivated by the opportunity to work at a fast-growing organization dedicated to saving lives and building safer communities.
Purposeful storyteller: You see communication not just as marketing, but as a vehicle for behavior change, community empowerment, and trust-building in moments that matter.
Qualifications:
Bachelor’s degree in Communications, Marketing, Journalism, or a related field preferred.
5+ years in content marketing, communications, or a related field.
Experience managing content campaigns across digital platforms.
Familiarity with Google Ads, SEO tools, and email marketing platforms.
Experience in emergency services, safety, or education is a plus (but not required).
Proven experience managing large-scale newsletters and digital campaigns.
Strong project management skills with the ability to juggle multiple initiatives and deadlines.
Exceptional written and verbal communication skills; able to craft compelling narratives across different media.
Experience collaborating with internal and external teams to deliver high-quality content.
Job Type: Full-Time/ Remote
Salary: $100K - $120K
Untracked PTO program
Benefits: Medical, Dental, Vision, STD/LTD, Life Insurance
A dynamic, mission-driven work environment.
Opportunity to shape and grow the marketing function at Joffe Emergency Services.
