Job description
Tutored by Teachers (TbT) is a mission-driven, teacher-powered organization delivering high-impact, high-dosage tutoring to K-12 students across the country. We partner with schools and districts to improve academic outcomes for students who need it most. Now, we’re expanding our impact through direct-to-family channels via state-funded Education Savings Account (ESA) programs.
The Role:
We’re seeking a dynamic and entrepreneurial Senior Manager to lead our D2C business initiative. This is a fractional role to start, with the potential to grow into a full-time position based on performance and traction.
You’ll act as the product and growth lead for this new strategic line of business– driving us from 0 to 1 in the ESA space. This includes tracking ESA opportunities, securing required approvals, listing us on state marketplaces, and launching direct-to-consumer marketing campaigns to drive enrollment and revenue. You’ll also ensure a trusted, high-touch sign-up experience that reflects our commitment to quality and white-glove service.
What You’ll Do:
- Own the ESA business line from strategy through execution
- Track and analyze ESA program developments across states
- Lead applications, registrations, and marketplace listings
- Design and run marketing campaigns – especially direct-to-parent – to drive sign-ups and conversions
- Develop user journeys and onboarding flows that reflect our school-facing white-glove approach
- Serve as a guide and concierge for families: understand student needs and match them with the right TbT supports
- Build feedback loops to continuously improve the customer experience
- Partner with internal teams (product, marketing, operations) to deliver seamless execution
- Source and leverage demand generation and analytics tools to enable your work
- Report on KPIs and suggest pivots and investments as needed
Who You Are
- A product-minded operator with strong growth instincts
- Experience in edtech, consumer marketing, or D2C sales strongly preferred
- Deep empathy for parents and educators
- Able to roll up your sleeves, test ideas quickly, and learn from results
- Strong communicator and project manager; able to rally cross-functional teams
- Bonus: Familiarity with ESA programs, state education policy, or tutoring businesses
- Archetypes that could be a good fit for this role: Edtech Growth/Marketing Manager, Marketplace Platform Operator, Start-up Generalist / Chief of Staff, Entrepreneur Who Has Started a Tutoring Business
Why This Role Matters ESAs are a rapidly growing mechanism for families to access educational support. We believe Tutored by Teachers can be a trusted provider in this space – bringing our school-proven impact and teacher-powered model directly to families. This role will help unlock that future.
We currently offer the following benefits for full-time employees:
- 100% healthcare coverage for you and your family
- Access to 401k to help save for the future
- Well-rounded wellness benefits including access to free and low cost mental health resources and support services
- Company-owned laptop and office equipment
- Fully remote work environment and a flexible schedule
- Annual in-person team retreats
- 3 weeks of vacation in the first year and an unlimited vacation policy after year 1 to help recharge
Tutored by Teachers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let us know.
