Job description
Eulerity is a leading AI-powered marketing platform designed to empower multi-location B2B brands to achieve unparalleled digital marketing success. We deliver sophisticated solutions that streamline campaign management, optimize performance, and drive measurable ROI, all powered by cutting-edge artificial intelligence. Join our dynamic team and play a pivotal role in shaping the future of B2B SaaS marketing.
We are seeking a strategic and results-driven B2B Marketing & Sales Enablement Manager to optimize our lead generation and sales enablement efforts. This role requires a deep understanding of B2B marketing principles, a strong technical aptitude, and the ability to translate data into actionable insights. You will be instrumental in driving qualified leads, enhancing sales productivity, and ensuring the seamless integration of our marketing and sales processes.
Responsibilities:
Strategic B2B Drip Marketing Campaigns:
- Develop and execute targeted, data-driven drip marketing campaigns tailored to the complex buying cycles of B2B clients.
- Utilize HubSpot’s advanced automation features to segment audiences, personalize communications, and nurture leads through the sales funnel.
- Create compelling B2B content, including case studies, white papers, and thought leadership pieces, to engage and educate prospects.
- Analyze campaign performance metrics (e.g., lead conversion rates, MQL to SQL conversion) and optimize for maximum ROI.
In-Depth B2B Website Analytics & Optimization:
- Implement and manage Google Analytics 4 (GA4) to track website traffic, user behavior, and lead generation from B2B prospects.
- Generate comprehensive reports and dashboards to provide insights into key performance indicators (KPIs) relevant to B2B sales cycles, such as time to conversion and lead source effectiveness.
- Conduct website audits to optimize landing pages and content for B2B lead generation, focusing on clear value propositions and calls to action.
- Work with content creation teams to ensure SEO optimization that attracts the correct B2B client.
Targeted B2B LinkedIn Ads Management:
- Develop and execute targeted LinkedIn advertising campaigns to reach decision-makers and influencers within our target B2B industries.
- Utilize LinkedIn’s advanced targeting options to segment audiences based on job title, industry, and company size.
- Create compelling ad copy and creative that resonates with B2B audiences and drives lead generation.
- Monitor campaign performance, analyze key metrics, and provide regular reports on ROI.
HubSpot Mastery & B2B Marketing Automation:
- Serve as the primary administrator for our HubSpot platform, ensuring seamless integration between marketing and sales efforts.
- Design and implement complex HubSpot workflows, automation rules, and integrations to streamline B2B lead management and sales processes.
- Develop custom reports and dashboards to track key B2B marketing metrics, such as lead scoring, pipeline velocity, and customer acquisition cost (CAC).
- Provide HubSpot training and support to the sales and marketing teams, ensuring they are proficient in using the platform to support B2B sales.
B2B Sales Engineering & Technical Implementation Support:
- Collaborate with the sales team to provide technical expertise during B2B product demonstrations and client presentations.
- Assist with client onboarding and implementation, ensuring seamless integration of our platform with their existing B2B systems.
- Troubleshoot technical issues and provide timely resolutions, ensuring B2B client satisfaction.
- Potentially create documentation and training materials for B2B clients.
Requirements:
- 3-4 years of experience in B2B marketing or sales operations, ideally within a SaaS company.
- Expert-level proficiency in HubSpot, with a focus on B2B marketing and sales automation.
- Strong understanding of B2B marketing principles, including account-based marketing (ABM), lead generation, and sales enablement.
- Proven experience with website analytics tools, particularly Google Analytics 4 (GA4), with a focus on B2B metrics.
- Demonstrated success in managing and optimizing LinkedIn advertising campaigns for B2B audiences.
- Excellent analytical, problem-solving, and communication skills, with a focus on B2B communication.
- Ability to thrive in a fast-paced, dynamic B2B environment.
- Strong technical aptitude and ability to learn complex software quickly.
- Experience with CRM management.
- Located within a commutable distance of NYC.
Benefits:
- 🩺 Comprehensive benefits - medical, dental, vision
- 🏖️ Unlimited PTO
- 📈 401(k) with company match
- 💻 Opportunity to work with cutting-edge AI powered marketing platform for B2B clients.
Compensation:
Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes benefits, perks and other opportunities at Eulerity. The expected range for this role is $85,000 - $92,000, commensurate with experience.
