Job description
Job Position: Digital Marketing Lead
Work Arrangement: Remote (PH or LATAM based preferred)
Job Type: Full-time, Independent Contractor
Work Schedule: Monday to Friday 40 hours per week-9:00 am to 5:00 pm EST business hours
About Pearl Talent
Pearl connects the top 1% of global talent with high-growth startups across the US and EU. We’ve bootstrapped our company to millions in revenue and are adding ~$400K in new annualized revenue each month. Our clients—backed by top-tier VC firms like Sequoia, a16z, Founders Fund, and Y Combinator—are building the future across industries like fintech, SaaS, healthcare, and legaltech.
Founded by a 3x entrepreneur from the Philippines, Pearl is deeply committed to creating economic mobility for world-class international talent. We believe that while opportunity isn’t equally distributed, ambition is—and we’re here to bridge that gap.
Why Work with Us?
At Pearl, you’ll be joining a team on a mission: to give brilliant global operators the opportunity to earn more, grow faster, and work with the world’s best founders. We offer a fully remote environment, regular team retreats, and a high-performance culture rooted in transparency, ownership, and constant learning.
You’ll work directly with top-tier talent and fast-scaling companies while shaping the way operational excellence is built, scaled, and delivered at global startups.
Hear why we exist, what we believe in, and who we’re building for: Watch here
Role Overview
We’re hiring a Digital Marketing Lead for Pearl—which places top 1% talent from around the world into operational roles at startups. Your role will be to come up with viral content that increases our brand presence for both clients and talents.
Your Impact
Your work will translate to talents across the world thinking of Pearl as the top overseas employer—we want our brand to be: “If you’re a 1% player and want to work with the most exciting startups, instead of being behind a desk at a large BPO, come work with us.” You’ll also be a key player in helping clients develop a frame that we’re able to find far higher quality talent from across the world than competitors.
Purpose of Your Role
We’re looking for a strategic storyteller and hands-on content producer who’s excited to build something from the ground up. You should be fluent in crafting content that’s not just beautiful or well-written — but impactful. Your goal is to drive awareness, engagement, and inbound interest through content that speaks directly to startup founders, hiring managers, and world-class talent.
Key Metrics You Own
- 60 Content Pieces per month
- 5-8% of Channel Engagement Rate weekly
- +40% QoQ of Channel Follower Growth Rate per month
- >10% per send of Newsletter CTR
- Quarterly Content → Booked Calls that track uplift over time
Key Responsibilities
Content Strategy & Planning
- Define and own the content calendar across channels (LinkedIn, Meta, X, YouTube, TikTok, etc.)
- Research and implement best-performing content formats based on audience behavior and marketing goals
Content Creation & Execution
- Write, edit, and produce compelling content: thought leadership, newsletters, blogs, video scripts, social posts, etc.
- Turn interviews with founders, clients, and team members into strong narratives
- Optimize all content for engagement, SEO, and brand voice
Social Media & Community Growth
- Build and grow Pearl Talent’s and the founders’ presence on LinkedIn and other relevant platforms
- Develop a clear brand personality and tone that stands out in the recruiting and startup space
Performance Analysis & Iteration
- Monitor content performance and iterate based on engagement, conversions, and feedback
- Run A/B tests and data-driven experiments to improve key content KPIs
Collaboration & Team Management
- Work with the marketing and sales teams to align messaging across the funnel
- Manage a team of marketing interns to execute on marketing projects / hit KPIs & goals
- Stay informed on startup trends, hiring challenges, and relevant news to keep content fresh and valuable
Must-Haves
- 3–5 years of experience in content creation, journalism, or digital marketing
- Strong writing portfolio that includes B2B or startup-focused content
- Adept in graphic design and video editing softwares, and management platforms (Adobe Photoshop and Illustrator, Adobe Premiere Pro / Final Cut, Canva, Meta Business Suite + Ads Manager, etc.)
- Deep understanding of how to engage professional audiences on LinkedIn
- Ability to manage multiple content projects and hit deadlines
- Native or fluent English writing skills
Nice-to-Haves
Experience working with early-stage or VC-backed startups
Familiarity with recruiting, HR tech, or talent acquisition trends
Video editing or scriptwriting experience
Proficiency with Notion, Webflow, Figma, or AI writing tools
Knowledgeable on Buffer, Later, or other content creation tools
Past experience building and scaling a content engine from scratch
Potential for profit share based on performance
Fully WFH, forever
Annual team retreat
Unlimited PTO
Our Recruitment Process
- Application
- Screening
- Skills Assessment
- Topgrading Interview
- Final Interview
- Job Offer
- Onboarding
