Growth Marketing Manager

Job description

Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with prospects and customers in a remote selling world. Join Vidyard and help us create the future of productive relationships between buyers and sellers!

About the Role

Vidyard is seeking a Growth Marketing Manager to join our Marketing team. Reporting to the Director of Demand Generation, you’ll play a key role in scaling organic user acquisition and driving website conversion through experimentation, personalization, and collaboration.

In this role, you’ll work cross-functionally with product, design, analytics, and development teams to execute strategic growth initiatives. You’ll own SEO performance, lead CRO testing, and use AI to personalize experiences and accelerate user acquisition through our product-led growth funnel.

This is an opportunity to make a measurable impact across acquisition, engagement, and retention, while bringing creativity, experimentation, and insight to Vidyard’s growth engine.

We believe this role is perfect for someone who thrives at the intersection of analytics, UX, and innovation, particularly in applying AI to solve complex marketing challenges at scale.

This is a remote role open to candidates located in Canada and the US. Please apply to the appropriate posting based on your location.

About the Team

Our Marketing team is a collaborative group of demand generation experts, product marketers, content strategists, and growth specialists focused on attracting, converting, and engaging Vidyard’s users.

We’re responsible for driving high-quality sign-ups, building demand across key personas, and enabling revenue growth through integrated programs and high-velocity experimentation.

We’re passionate about customer insights, agile testing, and cross-functional collaboration – and we thrive on solving meaningful problems through data and creativity. Led by the Director of Demand Generation, the team is currently focused on scaling product-led acquisition, deepening website personalization, and evolving lifecycle programs for greater retention and upsell.

What You’ll Work On

• Lead Vidyard’s SEO strategy to grow qualified traffic and drive sign-ups from high-intent keywords and video-centric use cases.
• Own and evolve the Vidyard keyword universe with a focus on buyer intent, leveraging data on traffic, conversions, and search behavior.
• Partner with product marketing and SEO agencies to inform editorial calendars and link-building strategies, ensuring best-in-class SEO hygiene and optimization.
• Ensure Vidyard is actively growing its search presence within the generative AI space.
• Drive AI-powered personalization and content generation efforts, including AI-generated variants for landing pages and dynamic CTAs.
• Lead website and landing page optimization through A/B and multivariate testing to improve conversion rates for sign-up, trial-to-paid, and demo flows.
• Conduct robust funnel analysis using tools like Heap and Redshift to identify drop-off points and improvement opportunities.
• Create and manage an experimentation roadmap to prioritize, test, and measure changes to the product-led funnel.
• Build and optimize referral and affiliate programs to drive scalable acquisition through partner and user advocacy.
• Support lifecycle campaign strategy by identifying product behaviors, user segments, and trigger points that can activate, re-engage, or upsell users.
• Partner with Product to explore gamification strategies that enhance user engagement and retention throughout the customer journey.
• Define and monitor growth KPIs including organic traffic, visitor-to-sign-up rate, trial-to-paid rate, and experimentation velocity.
• Create weekly dashboards and performance recaps to track acquisition results and CRO test outcomes, sharing insights across teams.
• Work closely with sales, customer success, and product teams to align growth efforts with customer needs and revenue goals.

What You’ll Bring to this Role

• 5+ years of experience in growth, digital, or performance marketing within a PLG SaaS environment.
• Proven track record leading end-to-end growth initiatives that resulted in double-digit increases in organic traffic and conversion rates.
• Experience developing SEO strategies that ranked key pages on page one of Google and materially increased sign-ups or leads.
• Deep hands-on experience designing and executing statistically significant A/B or multivariate tests using VWO, Optimizely, or similar platforms.
• Ownership of a site redesign or optimization project using Webflow or another modern CMS with demonstrable performance gains.
• Advanced use of Heap, Redshift, or Google Analytics to uncover user behavior patterns and inform test design or segmentation.
• Experience implementing at least one AI-based tactic (e.g., content generation, personalization engines, predictive tools) that improved growth outcomes or reduced manual effort.
• Strong collaborator with a track record of working across product, sales, and marketing teams to deliver initiatives that align with company goals.

Our Tech Stack

You’ll work with technologies like:

• VWO, Heap, Redshift, Google Analytics, Webflow, Optimizely
• AI tools for personalization, content generation, and predictive insights
• CMS platforms like Webflow to build and optimize web experiences

Will You Thrive at Vidyard?

At Vidyard, success comes from individuals who align with our core values, embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you:

• Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products.
• Embrace Innovation: You think creatively, challenge the status quo, and seek new ways to improve and grow—both personally and professionally.
• Value Collaboration: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (see our statement of dedication to DEIB here).
• Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected.
• Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact.
• Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best.

At Vidyard, we celebrate the intersection of creativity, ambition, and impact. If you’re ready to contribute to our mission of transforming communication and being part of a team that’s customer-focused, hardworking, and values-driven, Vidyard is the place for you.

Why You’ll Love Working at Vidyard

At Vidyard, we’re passionate about creating an environment where you can succeedthrive—both personally and professionally. Here’s what you can look forward to:

• Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling.
• Competitive Pay & Benefits: Start day one with a competitive salary and comprehensive, flexible benefits tailored to support you!
• Wellness Your Way: Leverage flexible spending accounts to spend on what matters most.
• Mental Health Support: $1,500 CAD per person per year for mental health services.
• Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits.
• Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve.
• Invest in Your Growth: Regular performance reviews, individual development plans, and an annual allowance of $1,500 CAD, dedicated to your professional development and ongoing learning.
• Your Perfect Workspace: Work from the comfort of your home! While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration.

Come join a team where your best life meets your best work!

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at [email protected]. Unsolicited resumes from Agencies will not be accepted.