Job description
The regional area for this role covers Australasia, and South East Asia; with some additional coverage in other areas of Asia as regulations permit.
As a regional Growth Partnerships Manager, you will be an individual contributor with hands-on responsibility for our network of affiliates, influencers and key opinion leaders (KOLs) in your region. You will be the point of contact in your regional area for implementing product marketing campaigns and launching partnership initiatives.
Reporting to the Global VP for Growth Partnerships, your role will sit within the Growth team. You will have autonomy in your regional area to make decisions about which partners you work with, and how you develop regionally applicable campaigns. You will work with your manager to create a personal development plan, ensuring that you continue to have the skills and knowledge to excel in your career.
Your primary focus will be on delivering measurable improvements in KPIs by developing and implementing initiatives that meet your regional partnership targets. You’ll be building influencer campaigns alongside our product and marketing teams, to ensure that new features, product releases and marketing campaigns are effectively picked up and adapted for our influencer partners. You’ll then create post-campaign analysis to advise on improvements for future campaigns - presenting these to the other members of the team to share best practices.
From time-to-time you may be asked to represent Crypto.com at partnership and industry events within your regional area; with the aims of meeting with new partners, developing partner relationships, and having valuable conversations with industry peers.
Responsibilies
- Regional Partnerships growth and initiatives:
- Develop and execute tailored partnerships initiatives to drive growth across product areas such as crypto, cards, and more.
- Identify opportunities and build a prospect pipeline of new affiliates, influencers and KOLs.
- Propose and implement partnership recruitment and retention strategies.
Hands-On Partnership Management:
- Act as the initial point of contact for partnership escalations in your region, managing relationships with affiliates, influencers and KOLs.
- Collaborate with marketing and product teams to send regular regionally-applicable newsletters to your partners, with support from our agency
- Work closely with our external agency to design, implement and optimise partner campaigns - ensuring clear communication and on-time delivery.
Cross-Functional Collaboration
- Collaborate with Marketing, Product, Legal and Analytics teams to develop integrated partnership processes seamlessly into existing workstreams.
- Serve as the primary point of contact for regional partnerships, working closely with our agency to prioritise projects and resolve issues efficiently.
- Respond to briefs from product marketing teams and support them in designing appropriate partner support for new products and features.
Performance Monitoring and Optimisation
- Use tools like Tableau, Impact.com and Google Analytics to measure partnership performance on a daily basis
- Report against KPIs and generate data-driven insights to refine your initiatives, partnerships and strategy.
- Provide regular, actionable, reporting to various stakeholders to support agile decision making and continuous improvement.
- Deliver pitches for incremental budget to support brand awareness, marketing campaigns and product launches, to the VP of Growth Partnerships and SVP Growth.
Staying ahead of trends
- Monitor industry developments, and engage with partners, to keep our partnerships offering competitive and innovative.
- Attend industry and partnerships events to represent our brand, source new partners and learn from industry trends.
- Be an expert in the impact.com platform to support regional users with occasional troubleshooting or questions.
Requirements
- 3-5+ years in partnership management, affiliate marketing or influencer marketing. Must have experience managing marketing partnerships.
- Demonstrable experience growing marketing partnerships programmes is essential.
- You should be able to clearly explain previous strategies you’ve implemented to achieve KPI growth with affiliates, influencers or KOLs.
- Prior experience in sports betting, digital assets, cryptocurrency or financial services is highly beneficial given crypto.com’s product range.
- Experience with impact.com or comparable partnership management tools is required.
- Outstanding communication and negotiation skills are required.
- Excellent relationship management skills are required.
- A strong analytical mindset, capable of interpreting data to drive quick effective resolutions.
- Proactive, resourceful and decisive individual.
- Experience managing multiple stakeholder projects concurrently.
- Ability to work independently, and remotely from the team, while collaborating with both internal and external stakeholders.
- Excellent professional written and verbal English is required. Fluent proficiency with any additional languages, such as Malay or Korean would be viewed as a positive.
