Job description
We are seeking a skilled Salesforce Marketing Cloud Developer with proven experience in Salesforce Marketing Cloud (SFMC) and Pardot to support the development and optimization of data-driven marketing initiatives. The ideal candidate will be responsible for building automated campaigns, integrating Salesforce CRM with marketing platforms, and crafting personalized customer journeys that enhance engagement and drive measurable results.
Responsibilities:
- Design, develop, and maintain multi-channel marketing campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
- Implement and optimize B2B and B2C email marketing strategies leveraging Marketing Cloud and Pardot.
- Use AMPscript, HTML, and SQL to develop dynamic and personalized email templates.
- Integrate Salesforce CRM data with Marketing Cloud/Pardot to enable real-time personalization and customer segmentation.
- Monitor campaign performance and provide insights to enhance deliverability, engagement, and conversion rates.
- Collaborate with marketing, design, and CRM teams to align business goals with technical solutions.
- Maintain data integrity and compliance with GDPR, CAN-SPAM, and other relevant regulations.
- Stay current with Salesforce platform updates, Marketing Cloud features, and industry best practices.
Requirements:
- Proven hands-on experience with Salesforce Marketing Cloud and Pardot.
- Proficient in AMPscript, SQL, HTML/CSS, and email template development.
- Strong understanding of marketing automation, customer segmentation, and email best practices.
- Experience integrating Salesforce CRM with Marketing Cloud or Pardot using APIs and data extensions.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent communication and collaboration skills.
- Fluent in English.
Preferred Skills:
- Salesforce certifications such as: Marketing Cloud Email Specialist, Marketing Cloud Developer, Pardot Specialist or Consultant.
At Devsu, we want to create an environment where you can thrive both personally and professionally. By joining our team, you’ll enjoy:
• A stable, long-term contract with opportunities for professional growth
• Private health insurance
• A remote-friendly culture that promotes work-life balance
• Ongoing training, mentoring, and learning programs to keep you at the forefront of the industry
• Free access to AI training resources and cutting-edge AI tools to enhance your daily work
• A flexible paid time off (PTO) policy in addition to paid holidays
• Challenging, world-class software projects for clients in the United States and Latin America
• Collaboration with some of the most talented software engineers in Latin America and the U.S., in a diverse work environment
Join Devsu and discover a workplace that values your growth, supports your well-being, and empowers you to make a global impact.
