V2 Strategic Advisors

We are a consulting firm founded in 2005, specializing in transforming advertising sales operations for brands. We help global leaders, including streaming platforms, publishers, retailers, financial-services innovators, and consumer-goods companies, integrate Salesforce as the core system for their ad-sales business. Our approach starts with strategy, connecting people, process, and data before we recommend technology. We also integrate Salesforce with other systems like OMS, ad servers, ERP, and analytics.

We provide Ad-Sales Roadmaps, Salesforce-Powered Architectures (including Sales Cloud, Media Cloud, and Data Cloud), Change Enablement & Managed Services, and Retail-Media & Self-Service Frameworks. Our consulting services cover industry trends, best practices, process improvement, change management, and technology optimization. We build strategic roadmaps, handle analytics and AI technical activities, manage complete platform implementations, and integrate various systems. We also use pre-built industry solutions and accelerators to reduce risk and get results faster.

Our clients include Spotify, GoPuff, Kohl’s, Meijer, NYT, Hearst, Forbes, FastCompany, Vimeo, TIME, AOL, Clear Channel, StackAdapt, Conde Nast, Barnes & Noble, and NFL. We partner with technology providers such as Salesforce, Databricks, Snowflake, Tableau, MuleSoft, and Slack. Our specialties include Data & Analytics, Einstein Analytics, CRM, Data Clean Rooms, AI, and Retail Media, serving sectors like Adtech, Advertising Agencies, Broadcast & Streaming, Commerce Media Networks, Entertainment, Out-of-Home, Publishing, and Sports.

Our mission is to help advertising sales organizations evolve. We do this by optimizing enterprise technology architectures using platforms like Salesforce, Databricks, and Snowflake, and by improving prospect-to-cash flows through process enhancement and change management strategies. Our goal is to provide clients with streamlined operations, better scalability, and stronger financial results.

Our “V2” concept (Velocity + Voltage), inspired by physics, forms our foundation. It focuses on data, people, processes, and platforms. We are committed to quality, sustainable growth, strategic client partnerships, and fostering a healthy work environment. We maintain high standards for delivery, and our team members consistently aim to exceed client expectations.

We operate with a hybrid virtual/office model, with hubs in the US and Latin America. We serve clients across North America, South America, Europe, Asia, and Oceania. As a privately-held, independent company, our team of 51-200 employees includes consultants, technical architects, and data, analytics, and AI specialists, all with experience in advertising sales business models. We are a multicultural company with employees throughout the Americas.

We foster a “refreshing boutique culture” that offers empowered growth and leadership opportunities, encouraging employees to explore new roles and responsibilities. Our culture values a growth mindset, drive to succeed, open debate, innovation, and adaptability. We also emphasize teamwork and alignment with our core values. We integrate a “JPC” (Job, Personal Life, Career) program, which recognizes the equal importance of these aspects in our employees’ lives. This program helps foster a culture where consistent excellence, hard work, and innovation are acknowledged and rewarded.

We offer a comprehensive benefits package, including health, dental, and vision insurance. Employees also receive generous paid time off, a 401(k) plan with company matching, and opportunities for professional development and continuous learning. We believe in supporting our team’s well-being and growth both inside and outside of work.