Job description
SUMMARY
Join a fast-growing company in a key role focused on modernizing marketing operations. You’ll help rebuild a scalable foundation by deconstructing a legacy system and designing and rebuilding a new foundation, with hands-on ownership of Marketo, lead lifecycle management, lead routing and scoring, and tech stack integrations. Success in this role requires a strategic and proactive approach to process design, strong troubleshooting skills, and a focus on data-driven decision-making that improves marketing performance and pipeline outcomes.
If residing within commutable distance to one of our offices, a hybrid schedule would be required (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Own the strategy and execution of the marketing technology ecosystem, including Marketo, , and key integrations (such as Salesforce, 6sense, Chilipiper, Zoominfo, etc.), ensuring alignment with business goals and marketing strategy
- Design and refine lead scoring, grading, and lifecycle processes to maximize marketing-to-sales handoff efficiency and contribution to revenue
- Build and steward the data foundation for attribution and reporting; ensure accuracy through ongoing oversight and governance to support performance analysis, board-level reporting, and budgeting decisions
- Establish and enforce data governance and hygiene best practices to improve data quality, campaign effectiveness, and reporting accuracy
- Leverage marketing data—including lead volume, conversion rates, and campaign ROI—to troubleshoot operational issues and drive continuous improvement
- Partner cross-functionally with sales, marketing, RevOps (i.e. sales ops), and IT to identify operational bottlenecks, streamline workflows, and implement scalable processes
- Establish a data-driven cadence to evaluate and optimize lead scoring, processing, and lifecycle management, with quarterly reviews at minimum
- Develop and maintain clear documentation for all marketing operations processes and changes, ensuring transparency and repeatability across teams
- Serve as a key knowledge resource and provide ongoing training to marketing team on technical process enhancements and strategy
- Stay ahead of marketing technology trends and evaluate new solutions to enhance marketing efficiency and performance
- Monitor and enforce data compliance across marketing systems, ensuring adherence to data privacy regulations (e.g., GDPR, CCPS) and internal governance standards
- Lead change management initiatives, optimize cross-functional alignment, communicate strategic decisions, and ensure team buy-in around process updates and platform changes
IDEAL EXPERIENCE:
- Strong expertise in Marketo and Salesforce (Marketo certification preferred) in addition to 6sense, Chilipiper, Zoominfo, Cvent or similar platforms
- Experience in B2B marketing preferred
- Experience rebuilding or rearchitecting marketing automation platforms
- Familiarity with attribution modeling (e.g., multi-touch)
- 5+ years of experience in marketing operations or marketing automation
- Experience with data management and governance best practices
PREFERRED QUALIFICATIONS:
- Strong analytical skills and ability to use data to drive decisions
- Excellent project management skills and ability to manage multiple projects simultaneously
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and translate complex technical needs into business impact
IDEAL EDUCATION & TRAINING:
- Bachelor’s degree in Marketing, Business, or a related field
- Marketo certification
At Avetta, we are committed to salary transparency to ensure equitable hiring practices and promote trust. The salary range included in this job posting is based on internal and market data and the role’s responsibilities. The final compensation offered to a candidate will be determined by several factors, including work location, job-related skills, experience, and relevant education or training.
The salary range is $64,500 - $120,000 USD per year, with a potential bonus.
Benefits included:
- Health, Dental, and Vision Insurance
- 401(K)
- Paid Time Off
To apply for the Marketing Operations Manager position, please submit your online application by July 22, 2025, at 11:59 PM PST.
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