Job description
JOB DETAILS
Job Title: Media Buyer (Meta Ads Specialist)
Location: Remote
Work Shift: PST (GMT-8) / Flexible – async OK with some overlap for cadence meetings
Working Hours: 40 hours per week (Full-time)
Job Overview:
We’re seeking a skilled Media Buyer (Meta Ads Specialist) to take ownership of our paid Meta advertising efforts — from campaign execution to ROAS optimization. This role requires someone who thrives in performance-driven environments and can bring consistency, strategy, and precision to our ad account operations. You’ll play a key part in scaling both creative output and campaign performance in collaboration with our creative and analytics teams.
Key Responsibilities:
Meta Campaign Execution
- Build, launch, and manage paid campaigns across Facebook and Instagram
- Own the day-to-day management of Meta ad accounts, ensuring smooth execution and pacing
- Test and iterate creative variations, targeting strategies, and placements for continuous performance improvement
Optimization & ROAS Management
- Analyze and optimize campaigns for return on ad spend (ROAS), customer acquisition cost (CAC), acquisition marketing efficiency ratio (aMER) and other key KPIs
- Collaborate closely with the creative team to align performance insights with ad development
- Partner with leadership to scale what’s working and phase out underperforming strategies
Creative & Workflow Alignment
- Support the production and deployment of 60–80 ad creatives per month (scaling from 21–40), including enriched DPAs from platforms like Marpipe
- Work with the design team to brief, review, and test new creative assets regularly
- Maintain and optimize naming conventions, version control, and organized campaign structures
Tracking & Reporting
Monitor performance using tools such as Meta Ads Manager, Motion Analytics, GA4, Shopify, Google Sheets, and Heap
Build weekly and monthly performance reports, highlighting trends, insights, and recommendations
Ensure accurate attribution and event tracking through native integrations
2+ years of experience running and optimizing Meta (Facebook/Instagram) ad campaigns
Deep understanding of performance marketing metrics, testing strategies, and campaign structures
Proven track record of optimizing campaigns for ROAS and scale
Comfortable working in high-volume creative environments (60–80 assets/month)
Experience collaborating with creative teams and media strategists
Familiarity with performance tracking tools:
- Meta Ads Manager
- Motion Analytics
- Google Analytics 4 (GA4)
- Shopify
- Heap (or similar analytics platforms)
Proficient in Slack, Notion, and Google Sheets for team communication and reporting
Highly organized, detail-oriented, and proactive in campaign management
